Mazda 2013 Annual Report Download - page 15

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Performance Improve Cost / Efficiency
R&D Efficiency 30% or more
Investment in Production
Facilities
SKYACTIV-G/D 70% or more
Vehicle 20% or more
Cost Improvement
Vehicle (excluding additional
equipment)
100kg or more weight reduction (equivalent to 5% fuel
economy improvement) 20% or more 30% (target)
SKYACTIV-D 20% better fuel economy / Euro6 compliance Better than current engine
SKYACTIV-G 15% better fuel economy and torque
Possible to comply with Euro6
Better than current direct-injection
engine
SKYACTIV-DRIVE 4–7% better fuel economy
Direct feeling improvement Same as current transmission
Overwhelming Cost Competitiveness through
Monotsukuri Innovation
Achieving diversity to meet various customer needs while reducing costs
Increasing the number of models and parts to accurately meet
increasingly diverse customer needs reduces productivity and
increases costs. However, compromising on a product’s attrac-
tiveness or cost will result in lost competitiveness. To grow in
the future, it will be essential to achieve the two apparently
contradictory objectives of optimally and accurately address-
ing customer needs, and utilizing mass production to reduce
costs and offer products at a competitive price.
Looking 5 to 10 years into the future, we have implemented
Monotsukuri Innovation for efficiently developing and manufacturing
products, making possible common development methods and
manufacturing processes by using integrated planning for models
to be introduced in the future, spanning market segments and
model classes.
We are aiming to raise operational efficiency through inte-
grated development planning using common platforms and
architectures, while at the same time building a flexible pro-
duction process that can handle changes in volumes and can
quickly introduce new models with a minimum of investment.
Dramatically improving development and manufacturing costs
Through Monotsukuri Innovation, our new products since the
Mazda CX-5 and SKYACTIV TECHNOLOGY have achieved improved
efficiency in both product development and manufacturing
facility investment as well as significant improvements in vehicle
costs. The new Mazda6 (Japanese name: Atenza) is also living
up to expectations, and combined with the improved product
strength, we are making steady progress toward profitable auto-
mobile manufacturing even if the yen is high. We will continue
to push forward with Monotsukuri Innovation and accelerate
cost reductions.
Using optimal parts for various models and markets to be as economical as large-scale production
Monotsukuri Innovation Diagram
Improvement through Monotsukuri Innovation
Monotsukuri Innovation
Common
Architecture
Concept
Integrated Planning
Flexible
Production
Concept
Production Development
• More-efficient
production of various
competitive models
Changes in the Operating Environment
Diversifying
customer needs
Need to produce
and develop various
competitive models
Industry reorgani-
zation and sudden
changes in demand
Increased efficiency
and flexibility in
production and
development Support production of many
competitive products
Both are necessary
Support joint production methods
that create economies of scale
• Common use of platforms, parts, and
systems with integrated planning
• Design that considers production lines
Mazda Annual Report 2013 13