Mazda 2013 Annual Report Download - page 13

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New-generation technologies– SKYACTIV Technology
Providing all customers with driving pleasure and outstanding environmental and safety performance
Step-1 Battery Management Technology (Idling stop system “i-stop”)
Step-2 Regenerative Braking
Step-3 Electric Drive Technology (Hybrid system)
Base technologies
Weight reduction (100kg or more for the whole vehicle)
New-generation platform
skyactiv-body
skyactiv-chassis
New-generation
clean diesel engine
skyactiv-D
New-generation transmissions
skyactiv-Drive
SKYACTIV-MT
New-generation direct-injection
gasoline engine
skyactiv-g
SKYACTIV Makes
Us Different
The March 2013 fiscal year marked a
turnaround for Mazda from the previous
year’s adverse operating environment,
with the achievement of profitability at
all profit levels. Howe v e r, this was not
because of temporary factors; our empha-
sis on SKYACTIV TECHNOLOGY within
this adverse operating environment was
the source of our strength. Mazda’s capa-
bilities have finally coalesced as SKYACTIV
TECHNOLOGY, and the technology’s true
value will be deployed going forward. This
Special Feature looks at what makes
SKYACTIV TECHNOLOGY competitive.
Mazda’s “Building Block” Technological Strategy
Mazda is pursuing a Building Block Strategy as part of its plan to “improve the average fuel economy of all Mazda vehicles sold
worldwide 30% by 2015, compared with 2008 levels.” This involves drastically improving the car’s base technologies — the basic
functions of the engine and transmission, body, and chassis — while introducing electric devices like regenerative braking technol-
ogy and hybrid systems in stages. SKYACTIV TECHNOLOGY is the general term for the breakthrough new-generation technology
that is being developed under this Building Block Strategy.
Special Feature
Mazda Annual Report 2013 11