LinkedIn 2014 Annual Report Download - page 14

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Please find page 14 of the 2014 LinkedIn annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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•Who’s Viewed Your Profile. Subscribers can see who viewed their profiles in the last 90 days
and how they found the subscriber.
•How You Rank. Subscribers can see how they rank for profile views as compared to their
connections, colleagues and other professionals.
•InMail Messages. Subscribers can send direct messages to anyone on LinkedIn.
Sales Navigator (Sales Solutions). LinkedIn Sales Navigator is a premium social selling solution
that provides sales professionals with the ability to quickly find, qualify and create new opportunities
and helps sales management accelerate the social selling capabilities of their sales organization. We
market Sales Navigator through both our field sales force, as well as our self-service subscription
platform for individual members.
It includes the following features:
•Lead Recommendations. Provides sales professional the ability to quickly discover the right
people with customized suggestions based on similar decision makers and influencers at target
accounts.
•Real-Time Sales Updates. Allows for relevant and timely sales insights on accounts and leads,
including job changes, shares and news mentions.
•Account and Contact Import. Automatically imports existing accounts and contacts from
Salesforce.com into Sales Navigator.
•TeamLink. Allows sales professionals to broaden their network to include everyone on their
team, increasing the number of reachable prospects and allowing them to focus on the best
prospects.
•Lead Builder & Premium Search. Create lead lists using custom criteria to find new accounts
or upload named accounts, helping sales professionals find the right people faster.
•CRM Integration. Turns contact records into rich profiles by allowing users to see LinkedIn
information directly in Salesforce.com or Microsoft Dynamics.
Sales, Marketing and Customer Support
Sales
Depending on the specific product, we sell our Talent and Marketing and Sales Solutions offline
through our field sales organization or online through our website. We sell our Premium Subscriptions
primarily online through our website. Our field sales organization uses a direct sales force to solicit
customers and agencies. In the United States, our field sales organization is located in Chicago, New
York and the San Francisco Bay Area. Outside of the United States, we have additional field sales
offices around the world.
For our Talent Solutions, we divide our field sales organization between account executives who
are responsible for new business and relationship managers who focus on renewing and selling
additional seats and solutions to existing customers. Some of our Talent Solutions products, such as
Recruiter Lite, Job Postings and Job Seeker, are sold through our website.
For our Marketing Solutions, our field sales organization focuses on advertising agencies, large
brand advertisers and performance advertisers that want to target professionals on our website. We
also sell our Marketing Solutions to online advertisers that use our online self-service system to
establish accounts, create ads, target members, and launch and manage their advertising campaigns.
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