LinkedIn 2014 Annual Report Download - page 11

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fellow alumni by providing an interactive tool to view alumni by location, company, and job
function.
We also provide other products to help our members access knowledge, insights and opportunities
including the Personalization Platform, which has a number of analytically driven customized products,
such as Jobs You May Be Interested In, Groups You May Like, Companies To Follow, People Who
Viewed This Profile Also Viewed and People Who Viewed This Job Also Viewed.
Ubiquitous Access
Because professionals constantly require access to critical information, our platform is accessible
online anytime and anywhere, including on mobile devices.
•LinkedIn Mobile. LinkedIn mobile applications are provided across a range of platforms and
languages, including iOS for iPhone and iPad, Android, Blackberry, Nokia Asha, and Windows
Mobile. Members can access LinkedIn content via LinkedIn’s flagship app, which showcases the
essentials of the LinkedIn platform on mobile, in addition to a suite of apps tailored for more
specific use cases from job searching to news consumption, including: Pulse, Connected, Job
Search, Slideshare, Recruiter and Sales Navigator.
•Robust set of APIs. We believe that every modern business application is more useful and
productive if it is personalized according to a professional’s profile and his or her network of
connections. We maintain a public website that allows any developer to agree to a standard set
of guidelines and terms and then integrate our content and services into their applications
leveraging standards-based technology. These applications can be hosted on third-party
websites or deployed on our platform. Our Certified Developer Program provides a network of
developers screened to help marketers, agencies and companies use LinkedIn to connect with
their audiences. Third parties are increasingly leveraging our APIs.
Monetized Solutions
In addition to our free solutions, we also charge for certain solutions that provide members,
enterprises and professional organizations with enhanced functionality and additional benefits.
Talent Solutions
Our Talent Solutions include LinkedIn Corporate Solutions, LinkedIn Job Postings and
Subscriptions for individuals. Our products aim to be the most effective way for enterprises and
professional organizations to efficiently identify and acquire the right talent for their needs.
LinkedIn Corporate Solutions. LinkedIn Corporate Solutions include the following products:
•LinkedIn Recruiter. Our flagship Talent Solutions product enables enterprises and professional
organizations to find, contact and hire highly qualified passive and active candidates. We believe
that a majority of our members are passive in that they are not actively looking to change jobs.
Recruiter provides premium functionality including:
•Advanced Searches. Ability to search and view every profile on our network, giving most
recruiters access to tens of millions more profiles than they would have available with our
free offering. Advanced searches can be conducted using keywords found anywhere in a
member’s profile, such as schools attended and languages spoken, or by data derived from
profiles, such as type of experience and seniority.
•Project Management. As enterprises and professional organizations find relevant profiles,
they are able to organize them into project folders, add notes, and add reminders for
follow-up.
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