LinkedIn 2014 Annual Report Download - page 12

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Please find page 12 of the 2014 LinkedIn annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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•InMail. Enterprises and professional organizations can send messages directly to
candidates to tell them more about their organization or the specific opportunity, subject to
the member’s discretion.
•Collaboration. Recruiters in the same enterprise or professional organization can see which
profiles their colleagues have viewed, saved, or annotated.
•LinkedIn Talent Pipeline. Enterprises and professional organizations can easily manage all
of their talent leads in one place. LinkedIn Talent Pipeline is available as a standalone
solution or as part of Recruiter.
•Job Slots. A Job Slot enables an enterprise or professional organization to post a job on the
LinkedIn platform typically for one year. The job that is posted can be changed, updated or
modified at any time over the life of the contract.
•LinkedIn Recruitment Media. Enterprises and professional organizations can target career-
related messaging to qualified candidates. We provide promotional material in the form of
advertisements, videos, or emails to specific audiences defined by enterprises and professional
organizations based on professional profile data.
•LinkedIn Career Pages. Enterprises and professional organizations are able to customize the
career section of Company Profiles and content on Career Pages to allow potential candidates
to learn more about what it is like to work at the enterprise or professional organization, whom to
contact if they are interested in a position and what relevant opportunities are available.
•Work With Us. Enterprises and professional organizations can elect to display the ‘‘Jobs You
May be Interested In’’ (JYMBII) module as an add-on to each of their employee’s profiles,
allowing them to leverage their employee base to attract relevant candidates.
LinkedIn Job Postings. Enterprises and professional organizations of all sizes are able to
advertise job opportunities on our network. Job Postings include:
•Self-Service Job Posting. This service enables recruiters and hiring managers to post and
manage job opportunities on our network.
•Jobs You May Be Interested In (JYMBII). We use profile data to display relevant job postings
to members even if they are not conducting a job search. Job recommendations are displayed
on a member’s homepage and can also be displayed on other websites. In addition, companies
can highlight job recommendations in JYMBII through Sponsored Jobs.
Subscriptions for Individuals
•Recruiter Lite. This product is similar to our flagship Recruiter product without custom workflows
and team collaboration.
•Job Seeker. The Job Seeker subscription enables members to stand out to recruiters and hiring
managers, get in touch with recruiters, and see how they compare to other candidates. Members
can quickly find job opportunities wherever they want with location-based search, and can get
automatic recommendations and notifications based on their searches.
Marketing Solutions
Our Marketing Solutions products enable enterprises and individuals the ability to advertise to our
member base. Our targeting capabilities allow marketers to reach potential customers according to a
number of attributes such as industry, function, seniority, and company size, among others. Our
Marketing Solutions include Enterprise Solutions, Sponsored Updates, LinkedIn Ads and Ads API.
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