Lenovo 2008 Annual Report Download - page 31

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29
Lenovo Group Limited • Annual Report 2007/08
Lenovo continues to leverage its sponsorship of the Olympic Games,
the AT&T Williams Formula One racing team and NBA.
The 2008/09 fiscal year will be eventful for Lenovo’s brand
building. The Group will continue to leverage its
sponsorships of the Olympic Games, the AT&T Williams
Formula One racing team and NBA, launch a new
integrated advertising campaign to support products of
both Think and Idea brands, and invest to build our brand
in emerging markets.
Accelerate Trust-Based and
Performance-Driven Culture
As a newly-integrated company, Lenovo has put great
emphasis on creating a corporate culture that will help it
attain its aspiration and accelerate growth. Based on the
results of its worldwide culture audit, Lenovo has forged a
new culture which captures the positive aspects of the pre-
existing cultures. The senior management team is
committed to the new corporate culture which has been
cascaded to all levels within the Group. Lenovo
understands the importance of rewarding its staff
appropriately to ensure a successful execution of its
strategy. Its human resources team will continue to refine
appraisal, reward, recognition, development, and
promotion processes to help develop a winning team and
install a performance-driven culture.
To win in the competitive PC marketplace, Lenovo will
ensure successful implementation of its profitable growth
strategy by refocusing the efforts of its performance-driven
team on the five strategic pillars of its business. Lenovo
is confident that its strategy will take the Group to the
next level.
Lenovo-designed Olympic Torch travels the world on its way to herald
the arrival of the Beijing 2008 Olympic Games.
The Lenovo brand was prominent at over thousands of NBA games
and related events.