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MANAGEMENT’S DISCUSSION & ANALYSIS
24 Lenovo Group Limited • Annual Report 2007/08
FUTURE PROSPECTS
Lenovo’s consistent focus on and solid implementation of
its strategic initiatives over the past two years has
dramatically improved its market and financial performance
during the 2007/08 fiscal year. Lenovo has embedded
these initiatives and their key performance indicators (KPIs)
into the fabric of how it manages the company day-to-day.
The Group continues to make significant progress
achieving its goal of growing faster and more profitably than
the industry by providing best-engineered PCs and an
unequaled ownership experience for its customers.
Over this same time frame, Lenovo and the market
environment have also changed. The Group launched a
number of new businesses and placed greater priority on
emerging markets as areas where it can win, while the
market continues to consolidate with a smaller number of
key global players vying for leadership in the global PC
industry.
Building upon its past successes and focusing on
delivering profitable growth, Lenovo is rearticulating its
commitment to five strategic pillars: pursuing operational
excellence, enhancing customer intimacy, winning in
priority businesses, gaining scale profitably and building the
brand. At the same time, Lenovo continue to build a trust-
based and performance-driven culture that will enable it to
drive future success under these strategic pillars.
This is not a changing of the Group’s strategic priorities, but
rather a refinement, that ensures their relevance as the
Group and the market environment change. Many of the
KPIs and initiatives that have delivered results over the past
year will be maintained and subsumed under the “Pursue
Operational Excellence,” “Gain Scale Profitably,” and “Build
the Brand” pillars. “Enhance Customer Intimacy” and “Win
in Priority Businesses” are new focus areas that build upon
and reect recent efforts while ensuring Lenovo remains
focused on the future needs of its customers.
The Five Pillars of Lenovo’s Strategy
Pursue
operational
excellence
Enhance
customer
intimacy
Win in
priority
businesses
Gain scale
profitably
Build the
brand
Accelerate trust-based and performance-driven culture
TM
Strive to grow faster and more profitably than the industry by delivering
best-engineered PCs and unequaled ownership experience