Konica Minolta 2012 Annual Report Download - page 6
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Growth Strategy
Advance our genre-top strategy to expand the scale of
business in growth fields
■ Market trends and position
・Maintain the genre-top position by launching a new series of color MFPs
・
・
Further strengthen OPS(Optimize Print Services), increase Global
Major Accounts (GMA) sales
・ Accelerate business development in emerging markets, especially in
China and other Asian markets
A3 MFP market, where a shift toward color models is forecast in the U.S., Europe and
emerging countries
Optimized Print Services (OPS): Optimized arrangement of output devices and output management service
Global Major Accounts (GMA): Business focused on major global enterprises
■ Priority measures
Business Technologies
Business
U.S. Europe JapanEmerging markets
Offi ce
1,200,000
1,000,000
800,000
600,000
400,000
200,000
2009 2010 2011 2012 2013 2014 2015
0
80%
70%
60%
50%
40%
30%
20%
10%
0%
Color B/ W Color ratio Color B/ W Color ratio Color B/ W Color ratioColor B/ W Color ratio
1,200,000
1,000,000
800,000
600,000
400,000
200,000
2009 2010 2011 2012 2013 2014 2015
0
80%
70%
60%
50%
40%
30%
20%
10%
0%
1,200,000
1,000,000
800,000
600,000
400,000
200,000
2009 2010 2011 2012 2013 2014 2015
0
80%
70%
60%
50%
40%
30%
20%
10%
0%
1,200,000
1,000,000
800,000
600,000
400,000
200,000
2009 2010 2011 2012 2013 2014 2015
0
80%
70%
60%
50%
40%
30%
20%
10%
0%
5