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6
CHAPTER 02
Market Analysis
In developed markets such as Japan, the U.S. and
Europe, there is a rapid shift to color in office
documents, and the color MFP market is also
rapidly expanding as a result. As the convenience
of color, which has much more information con-
tent than monochrome is overwhelmingly high,
we foresee an accelerating shift to color. In fact,
in looking at global industry MFP shipments in
the fiscal year ended March 2006, the color MFP
segment recorded over 30% year-on-year growth
while overall unit growth was flat.
What is the market environment
for the general office and industry
specific markets related to the MFP
business?
The impact is extremely significant, and we are
convinced it will lead to a major change in cor-
porate market shares in the MFP industry. For
example, Konica Minolta’s brand value is steadily
increasing in the European and U.S. markets.
Looking at segment 2* and above color MFP mar-
ket shares in calendar 2005, our market share in
the European market grew from 11% in the
previous year to 15%, while it increased from
16% to 19% in the U.S. market, and we have
secured a position within the top group. On the
other hand, while we have struggled in Japan,
our market share has risen from 3% to 5% in the
past fiscal year and steadily continues to expand.
Overall, however, color MFP unit shipments also
increased by two-fold year-on-year. This is a sig-
nificant result of our strategy to shift to color dur-
ing this period. While our positioning in the
Japanese market heretofore was somewhat fixed
by monochrome MFP, we believe the rapid shift
to color will lead to the kind of substantial repo-
sitioning that was seen in the European and U.S.
markets. By the fiscal year ending March 2009,
the Konica Minolta Group plans to ensure a
worldwide market share of 25%, and market
shares of over 30% in Europe and the U.S. in
sales of segment 2 and above color MFP.
What impact is the rapid shift to
color having on the industry?
MFP Unit Shipments
(2005 MFP Shipments as an Index of 100)
UP
100%
down
11%
2005 2006
Color
Monochrome
100
101
0
65
85
105
89
80
11
21
* Note: Segment 1: 11–20 pages per minute
Segment 2: 21–30 pages per minute
Segment 3: 31–40 pages per minute
Segment 4: 41–69 pages per minute
(A4/Letter size output speeds in monochrome mode)