Konica Minolta 2006 Annual Report Download - page 27

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25
Social Contribution
Konica Minolta is working as a corporate citizen to
“contribute to society through environmental considera-
tion and cultural development”, with the goal of realiz-
ing an abundant, healthy society. In order to accomplish
this, Konica Minolta is actively making a social con-
tribution through the support of culture and arts activi-
ties and the promotion of healthy lifestyles as well as
environmental preservation.
Pink Ribbon Awareness Campaign
An increasing number of women are suffering and dying
from breast cancer even in Japan. A major reason for
this is limited knowledge about breast cancer and limit-
ed recognition of the potential risk. Breast cancer can be
prevented through broader knowledge and awareness,
and the Pink Ribbon Awareness Campaign is an effort to
promote the importance of the early detection, diagnosis
and treatment of breast cancer. As the Group also seeks
the eradication of breast cancer, it supports the Pink
Ribbon Awareness Campaign.
Mobile Planetarium
Planetariums allow people to enjoy the starry array of
a clear night sky which is seldom visible in big cities.
Since we completed the first planetarium in 1958, the
Group has provided “a dream world of starry skies and
outer space” to many people throughout the world for
approximately half a century.
In addition, by using Konica Minolta’s mobile planetar-
iums, events can be held in various regions to Japan that
provide the experience of star viewing. In the fiscal year
ended March 2006, approximately 10,000 people were
able to enjoy this experience.
Support for Pink Ribbon
Awareness Campaign
Konica Minolta supports the global
movement to eliminate the tragedy of
breast cancer, and in Japan supports
the Pink Ribbon Awareness Campaign
to raise awareness of the importance
of early detection, diagnosis and
treatment of breast cancer
Mobile Planetarium
Small, mobile planetariums
with computer graphics
provide exciting outer space
visual displays and space-
related stories