Konica Minolta 2004 Annual Report Download - page 30

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28
In photographic materials, Konica Minolta worked diligently to capital-
ize on strong sales in overseas markets of its R1 SUPER minilab system,
to maintain and expand sales and profit in photographic paper opera-
tions, by proactively expanding the uptake of storefront digital prints.
However, the Company’s color film operations were substantially
affected by the decline in demand in industrialized nations (Japan,
North America, Europe), driven by growth in the digital camera mar-
ket. Although the non-silver halide photography business, which includ-
ed inkjet media and ID photo systems produced solid results, the
business has yet to attain a scale sufficient to compensate for the
decline in color film operations.
In the digital camera business, amid continuing strong market
growth in Japan and overseas, Konica Minolta introduced such ambi-
tious new products as the slim and compact DiMAGE X series digital
cameras, and achieved substantial growth in sales volume. However,
in the period from the summer of 2003 onward, as the life cycle of
digital cameras became shorter, severe price competition in world
markets caused increased losses in this business.
Against these tumultuous conditions, Konica Minolta is stepping up
efforts to restructure its operations with the aim of better adapting to the
P
business environment, which continues to change at a dizzying pace.
The Company continues to accelerate the comprehensive review of its
strategies and policies from development through manufacturing and
marketing. As part of this review, in April 2004, Konica Minolta con-
solidated its photographic materials and camera businesses into
Konica Minolta Photo Imaging, Inc. By providing a comprehensive
range of unique Konica Minolta-only digital photo imaging products
and services, covering all needs from input to output, the Company
will work to improve its competitiveness and raise its market position.
Photo Imaging
Net sales
(Billions of yen)
’03 ’04
Operating income (loss)
(Billions of yen)
’03 ’04
280.7 278.2 10.4
(6.7)
DiMAGE X50
Dynax 7
DiMAGE A2
CENTURIA Super 400
Inkjet Photo Paper
R2 Super Digital Minilab System