Konica Minolta 2004 Annual Report Download - page 28

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Review of Operations
26
In the fiscal year under review, Konica Minolta accelerated efforts to
implement its genre top strategies to secure a leading position in spe-
cific regions and business fields such as color MFPs, high-speed MFPs,
and color LBPs. At the same time, we continued to shift the Company’s
focus toward high-profit segments and to expand sales of value-added
products based on our industry-leading polymerized toner technology.
In color MFPs, a market experiencing considerable growth, we
focused on the office sector and implemented measures to expand
sales.
Regarding the high-profit potential field of high-speed MFPs, in
addition to its own sales channels, the Company worked to expand
sales through proactively pursuing strategic alliances with the world’s
top IT companies, including Hewlett-Packard Development Company,
L.P. (United States) and Peking University Founder Group Corp.
(China). In October 2003, Konica Minolta enhanced its product line-
up with the addition of 8050, a 51-page-per-minute high-speed color
MFP.
In conjunction with the transition to the Konica Minolta brand, in
February 2004, the Company introduced the new bizhub brand of
B
MFPs around the world.
In LBP operations, Konica Minolta continued to concentrate ener-
gies on sales expansion in low-speed LBPs with a focus on the
European and North American markets, in which it secured a solid
position. In particular, the four-page-per-minute color output
magicolor 2300 garnered widespread popularity in the SOHO mar-
ket. Moreover, we saw good sales in our consumables business,
which has evolved into a consistent contributor to the Company’s prof-
its.
Business Technologies
Net sales
(Billions of yen)
’03 ’04
Operating income
(Billions of yen)
’03 ’04
594.7 618.8 52.6
62.9
8050
magicolor 2300DL
bizhub C350