Konica Minolta 2004 Annual Report Download - page 20

Download and view the complete annual report

Please find page 20 of the 2004 Konica Minolta annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 62

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62

18
Q. How do you view market conditions in the Business
Technologies business and what are your strategies?
A. The business environment is undergoing considerable change
impacted by increasingly diverse workplace needs and a sharp
rise in the volume of information. In an effort to address the grow-
ing trend toward digitization and the demands of an information
network society, information equipment manufacturers are seeking
cutting-edge technologies in their efforts to deliver products, ser-
vices and solutions. In addition, as we enter an era of megacom-
petition, global operation assumes a more critical role for ongoing
survival. Amid this business environment, we developed genre top
strategies as a means by which to achieve our medium-term man-
agement integration plan, which was designed to maximize the
benefits of integration. Our goal is to strategically develop a lead-
ing position in target regions and business segments such as color
MFPs, high-speed MFPs, and color LBPs. Furthermore, we look to
reinforce our technical capabilities and expand sales opportunities
through strategic business alliances.
Q. How do you assess market conditions in the color MFP
business? What are your principal initiatives and objectives for
this business?
A. The growth of the monochrome machine market is expected to
stall, as the evolution of color peripherals continues to advance.
Compared with the fiscal year ended March 31, 2004, the color
MFP market is expected to triple by March 2007. Under these cir-
cumstances, we are targeting a market share in fiscal 2006 of
20%, placing us at the forefront of the industry. To this end, we will
actively promote the shift from monochrome to color with the aim
of substantially rearranging industry composition and product
share. Our competitive advantage will include the capability to
realize total cost reductions in both hardware and consumables.
We will bolster our lineup of color models offering functionality on
par with monochrome MFPs. We will also promote our proprietary
polymerized toner and color imaging technology to improve pic-
ture quality and pixilization. Furthermore, we will pursue develop-
ment of the light production printing market, an area earmarked for
future expansion.
Color MFP
Color MFP global market share in unit sales
Color LBP
Color LBP global market share in unit sales
High-Speed MFP
Light production printing global business sales
(%)
(Billions of yen)
(%)
’04
60
40
20
0
’07 Target
’04
25
20
15
10
5
0
’07 Target
’04
30
28
26
24
22
20
’07 Target
11% > 20%
23% > 30%
> 60
billion yen
10
billion yen