Hyundai 2001 Annual Report Download - page 8

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HYUNDAI GETS HOT
Today, the global media spotlight is shining on
Hyundai, the undisputed leader of Korea’s auto industry.
In Europe, North America and around the world, sales of
Hyundai cars are surging thanks to an unbeatable
combination of high quality and competitive prices.
Since Chairman Chung Mong-Koo’s inauguration in
1999, the company has been on a red hot streak thanks
to huge strides in improving design and quality.
Noticeably in the United States, the world’s largest
auto market, Hyundai recorded a 42 percent sales
increase in 2001 while net income soared by 65 percent
over the previous year. These impressive results have
been made possible by the hard work and dedication of
Hyundai staff and Chairman Chung’s leadership. At
Hyundai R&D centers in Korea, Japan, Europe and the
United States, the company is putting a new emphasis
on design and the improvement of quality. With its
current momentum, Hyundai is firmly on track to realize
its goal of joining the ranks of the world’s top five
automakers by 2010.
AUTOMOTIVE HALL OF FAME
In the space of just three decades, Hyundai has
vaulted the Korean auto industry from obscurity in the
70s to the position of international prominence it enjoys
today. In recognition of its international stature, The
Automotive Hall of Fame in Detroit, Michigan awarded
Hyundai Chairman Chung Mong-Koo with its Distinguished
Service Citation (DSC).
Chairman Chung was praised for his managerial
accomplishments including his successful takeover of
Kia Motors and financial stabilization of the company.
Among 360 previous DSC recipients, Chairman Chung
is only the second Asian to have been honored with
the award.
The Dec. 17, 2001 issue of Business
Week, America’s leading economic
magazine, featured a cover story on
Hyundai Motor. Profiling Chairman Chung
Mong-Koo, it presents a positive report on
the company’s rapid growth in the U.S.
market and Chairman Chung’s efforts to
improve quality, reign in costs and
restructure the organization.