Hyundai 2001 Annual Report Download - page 25

Our continued emphasis on globalization is
an integral part of our efforts to attain global top
five status by 2010. To ensure a more
prominent marketing presence overseas and
expand market share, we are pro-actively
supporting our dealers and distributors around
the world to help reposition Hyundai as a maker
of high quality cars. Not only is this helping
bolster our bottom line, but we are winning new
customers as well as the approval and loyalty
of our existing customers.
Last year, we achieved eye-popping growth
in the United States, arguably the world’s
toughest car market, thereby providing a
convincing demonstration of our competitive
prowess. Despite adverse market conditions
stemming from the 9/11 incident, Hyundai
Motor America managed to post record-high
sales.
In 2001, we maintained our well-established
record of introducing new models by unveiling
Terracan, Lavita/Matrix and Tuscani/Coupe, all
of which have been highly acclaimed by the
media and public in overseas markets. With the
launch of our all-new World Car in 2002, we will
add one more model to our line-up giving us a
full product range that will ascertain our status
as a globally ranked manufacturer.
In the course of introducing new models,
we will maximize brand exposure and fuel
customer demand by exhibiting in more car
shows, staging unveiling ceremonies and
hosting test drive events for automotive
journalists.
As an official partner of the 2002 FIFA
M ARKETING ,
S ALES & S ERVICE
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2001 Annual Report Hyundai Motor Company
OVERSEAS MARKETING