Hyundai 2001 Annual Report Download - page 18

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management, no effort will be spared in our
efforts to harness the full potential of our human
resources and thereby elevate our global
competitiveness.
Second: Attain World-Class Quality
The ongoing Sigma 6 management
reform campaign is paving the way for
continuous improvements in quality, efficiency
and productivity throughout all levels of the
organization. Improved customer care and
corporate performance are dependent on our
ability to continuously innovate and leverage
technological advances.
Third: Care for the Customer
The task of building a strong brand image
requires much more than technological
innovation: It calls for marketing innovation.
Hyundai is finding new ways to reach out to
its customers, build brand loyalty and be
identified as a true marketing leader. And
through continuous improvements in our
management practices, we’ll be able to
deliver better returns on investment for our
shareholders while building stronger, mutually
beneficial ties with our suppliers and alliance
partners. We have a deep and abiding
commitment to creating more value for our
shareholders and business partners. Keenly
aware of our responsibilities as global
corporate citizen, we are becoming
increasingly proactive in the protection of the
environment wherever our cars are made and
sold. By constantly looking for a fresh
approach to how we conduct business, we
are firmly on track to attain our goals of
joining the ranks of the world’s top five
automakers and elevating Korea to
membership in the club of
economically advanced countries.
17
2001 Annual ReportHyundai Motor Company