Hyundai 2001 Annual Report Download - page 20

it’s what today’s customers want and expect.
The successful shift of our R&D operations
from domestic orientation onto a global
footing over the past five years has led to the
creation of more timely, better designed
products that help strengthen the Hyundai
brand and brighten prospects for future
growth.
3. World-Class Technology
Part of the appeal of a Hyundai vehicle is
its safety: All Hyundai cars meet or exceed
crash safety standard set by prominent safety
organizations in the United States and
Europe. But the company is also recognized
as a world-class contender in other
automotive engineering fields notably noise
and vibration prevention and package layout.
Substantial progress is being made in the
highly exciting areas of telematics, a high
value-added area which holds tremendous
growth opportunity. Working in partnership
with information technology industry leaders,
we will be introducing a steady stream of new
products that leverage this exciting new
technology
4. Alternative Fuel Vehicles
Through alliances with global technology
leaders and a wide-ranging series of
initiatives, we are developing environment
friendly alternatives to the combustion engine.
While hybrid vehicle solutions substantially
reduce harmful emissions, the ultimate target
is a zero emissions fuel cell vehicle which
poses formidable but not insurmountable
technological challenges. In the area of
materials research, we are steadily increasing
the recyclable content of our cars and continue
to make great strides in minimizing the
adverse environmental impact of our products.
We have also expanded the application of 3D
design and simulation tools which help us
work with dramatically improved efficiency in
our new car development projects. With 7.7
percent of our sales allocated to research and
development, our investment promises to
yield great rewards in the years ahead.
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2001 Annual ReportHyundai Motor Company