Hyundai 2001 Annual Report Download - page 26

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World Cup, Hyundai aims to leverage its
association with the world’s most watched
sports spectacle through a variety of marketing
initiatives such hosting the Hyundai Cup, an
international five-aside amateur soccer
tournament and sponsoring the “Goodwill Ball
Road Show” which will send giant soccer balls
on a spring tour of the 33 World Cup
participating nations. While expanding our
sponsorship of international sporting events
and participating in the World Racing
Championship (WRC), we will roll out marketing
campaigns that promise to be more aggressive,
dynamic and creative.
Hosting dealer seminars on a regional
basis provides us with a valuable opportunity
for dialogue but communications with dealers,
distributors and overseas sales offices will be
further improved now that our offices are
equipped with state-of-the-art
videoconferencing systems. In addition, we will
enhance customer satisfaction with a program
of continuous improvements to our after-sales
service network. More staff will be deployed to
overseas sales and service positions, local
training programs will be expanded, quality
control measures will be tightened and new
programs will be instituted to ensure higher
standards of customer care.
Despite the increasingly competitive nature
of the global automotive business, we at
Hyundai will keep working diligently and will find
innovative solutions to build brand equity,
improve profitability and mount a credible
challenge to become one of the world’s
top five automakers by 2010.
25
2001 Annual ReportHyundai Motor Company