Hyundai 2001 Annual Report Download - page 24

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as joint efforts with our distributors and partners
in overseas markets. Among others, these
include pan-regional ad campaigns based on a
World Cup theme, the launch of special World
Cup Edition models and the staging of official
events at the stadiums.
Second, we will leave no stone unturned in our
efforts to beef up our competitiveness in the
sedan and SUV segments where the
competition is expected to get even tougher,
especially in the compact sedan segment.
However, we are streamlining our planning and
management processes and investing in higher
levels of automation to achieve advances in
internal productivity that will enable us to deliver
higher quality, more competitive products that
our customers want.
Third, we have deployed a new, full-scale
customer relations management (CRM)
system which provides us with a powerful
communications tool to better serve our
customers. Rich in personal and demographic
detail, our CRM database holds exciting
promise and multiplies the opportunities for
innovative marketing campaigns that will enable
us to maintain our leadership. We are also
gradually consolidating our IT operations which
will help increase our operational profit.
Fourth, because foreign automakers have
made a virtue of their service departments
we are addressing the urgent need to improve
our after-sales service operations so that they
are second to none. Our new One-Stop service
system unifies sales, repair and parts
purchasing enabling us to respond to
customer’s requests with speed,
courtesy and enthusiasm.
23
2001 Annual ReportHyundai Motor Company