Hyundai 2001 Annual Report Download - page 31

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THE ENDLESS CHALLENGE
There’s no purer expression of hope and eternal optimism than the smile
of a child. And just like that bright smile, it’s our hope Hyundai cars sow
the seeds of happiness which bring people of all races, religions and
ethnic backgrounds closer together.
To realize this hope, we have set high goals for ourselves, namely the
creation of the world’s finest cars in accordance with our principle of
providing honest value to our customers.
Globalization has opened the door to limitless possibilities and endless
challenges. As Korea’ pre-eminent automaker,
we are taking the lead in the globalization of the Korean auto industry,
realizing our dream of happiness and a better life for all.
Reflecting on our 30 year-plus corporate history and 2000’s solid business
performance, Hyundai Motor stands on a solid foundation and is well
poised to realize our company’s goal of ranking as one of the world’s top
five vehicle manufacturers by 2010.