Hasbro 2011 Annual Report Download - page 5

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The combination of global fi lm, television and
licensing e orts provides Hasbro with a foundation
upon which we can expand our global consumers’
immersive experiences with Hasbro brands.
Playing Right
Hasbro’s heritage of playing right - for our customers,
our environment, our communities and our employees
- is embedded in our culture. We believe it will be the
companies that recognize, systematically address and
sustain strong corporate social responsibility (CSR)
practices, and view such practices as a strategic
imperative that will enjoy the greatest success today
and well into the future.
In 2011, we took great strides in our CSR e orts
when we issued our fi rst comprehensive CSR report.
Hasbro has already begun to phase out PVC from
some packaging, and has set a goal to completely
eliminate PVC in new packaging produced by Hasbro
beginning in 2013. Phasing out PVC in packaging is
the most recent e ort in a long series of sustainable
packaging initiatives we have undertaken, all of which
are designed to minimize the impact on our natural
resources.
We are also honored to be the recent recipient
of several prestigious recognitions, including being
named on Ethisphere’s 2012 “World’s Most Ethical
Companies” list; receiving the U.S. EPA’s Climate
Leadership Award for Excellence in Greenhouse Gas
Management Goal Achievement; and for the second
year in a row, being named on Fortune’s 2012 “100
Best Companies to Work For” list.
Importantly, in 2011, Hasbro contributed over $15
million in philanthropic support through the Hasbro
Children’s Fund and our Gift of Play product donation
program to help make a di erence for more than
four million children worldwide. Our Team Hasbro
employee volunteers also contributed over 18,000
hours to make a di erence in our communities and
we continue working to inspire young people to make
their mark on the world through our founding support
of generationOn, the global youth service movement
and youth enterprise of Points of Light. Our e orts in
our communities are something Hasbro employees
globally are proud to be a part of.
For Hasbro, CSR is a journey of innovation and
continuous improvement. We invite you to learn more
about our e orts at www.hasbro.com/csr.
Transforming into a Global Branded Play Company
Today, our global Hasbro teams are focused on the
core tenants of our branded play strategy: creating
the most innovative play experiences in the industry,
inventing new brands, keeping momentum in our
international businesses, and regaining it in the U.S.
and Canada, and delivering new immersive brand
experiences for our consumers.
We are committed to returning our U.S. and
Canada segment to historical levels of performance
and transforming our traditional games business into
a globally expansive Hasbro gaming enterprise.
We have invested in the infrastructure to move
from global aspirations to global execution and are
positioned to capitalize on the innovation in our
brands all around the world.
We are committed to our branded play strategy
and believe it is working, but we recognize there are
areas where we need to improve our execution. We
value your continued support and participation along
this journey as we strive to unlock greater potential
from our Hasbro brands globally and share that
success with you, our fellow shareholders.
Brian D. Goldner
President and Chief Executive O cer
Alfred J. Verrecchia
Chairman of the Board
annual report 2011