GE 2011 Annual Report Download - page 4

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We look at
what the
world needs
A belief
in a better
way
A relentless
drive to invent
and build things
that matter
A world
that works
better
X+=
THE GE WORKS EQUATION
Culture is the foundation for any
successful enterprise, and ours
inspires our people to improve
every day. It is why GE Works.
It starts by being “mission-based.” We have a relentless
drive to invent things that matter: innovations that
build, power, move and help cure the world. We make
things that very few in the world can, but that everyone
needs. This is a source of pride. To our employees and
customers, it defi nes GE.
We build on this mission with a belief
in a better way. We are constantly
learning and driving best practices. We
invest to train our people and develop
leaders. We learn from customers,
competitors, peers and each other.
Because we know we can get better,
we are never afraid. Competition is in
our blood.
GE is a “We Company,” not a “Me
Company.” We want people who listen
more than they talk. We want leaders
who build teams. Bob Santamoor
represents labor; he is the Chairman of
the IUE-CWA GE Aerospace Conference
Board. We have worked together for
years. We don’t agree on everything,
but we respect each other. When we
meet, we talk about jobs. We need
each other to be successful.
We made the decision to invest $1 billion
in our Appliance business, modernizing
our factories in the U.S. Our fi rst two
new products will be introduced early
in 2012, with other major launches
throughout the next two years. Most of
LETTER TO SHAREOWNERS
2 GE 2011 ANNUAL REPORT