Energizer 2005 Annual Report Download - page 8

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Acquired in 2003, Schick-Wilkinson Sword (SWS) is the second largest
manufacturer and marketer of men’s and women’s wet shave products
in the world, boasting two globally recognized personal care brands.
SWS competes in all three segments of the global wet shave category –
men’s systems, women’s systems and disposables.
Building on a respected reputation for quality
and technological innovation, we continually
bring to market innovative new shaving sys-
tems that encourage consumers to trade up.
Men’s Shaving Systems
Since it was introduced in fall 2003 as the
world’s first four-bladed men’s shaving sys-
tem, Schick®QUATTRO®has continued to
attract consumer trade-up. Currently sold in
over 90 international markets, QUATTRO®
has earned a 7 percent share of the men’s
wet shave category in its top eight markets.
A2004 line extension, QUATTRO®
Midnight®,aimed at younger consumers
with a sleek, dark razor design and soft,
ripple grip, was followed by the launch of
the new QUATTRO®Power™in September
2005. The battery-operated QUATTRO®
Power™combines our proven four-blade
technology with a vibrating head and added
high-tech benefits to deliver a close, com-
fortable shave.
SWS markets other key brands of men’s
shaving systems, including Xtreme 3®with a
flexible, pivoting triple-blade and Protector™,
which is marketed internationally.
Women’s Shaving Systems
Introduced in spring 2005, Schick®
QUATTRO®for Women™incorporates the
Razors and Blades
Protector™
6ENR 2005 Annual Report
QUATTRO®QUATTRO®Power™Xtreme 3®