Energizer 2001 Annual Report Download - page 7

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Energizer Max, our newly restaged flagship
premium alkaline brand, brings long-lasting
power to the devices consumers depend
on and enjoy – flashlights, smoke detectors,
toys, radios, remotes and electronic games.
Energizer Max features a complete
line – AA, AAA, C, D, 9 volt, N and
6 volt – available in a variety of
convenient package sizes,
Energizer e2,our advanced super-premium
product, delivers exceptional power for the
most demanding high-drain devices –
portable CD and MD players, cameras,
and remote-control toys. These potent
batteries are built with a unique titanium
compound and new cell construction for
improved performance and longer life.
ENR | MANAGING REALITY | adapting to change through innovation
p .5
Attention-grabbing in-store merchandising displays showcase the renamed Energizer Max brand and its new
global packaging design. These bold, black displays prominently feature the brand’s popular icon, the Energizer
Bunny, and reinforce the new advertising message.
Innovative product and packaging options – like the Energizer 48 AA
Pack developed last year for a major wholesale club customer –
give our retailer customers tools to help differentiate their stores
from competitors.
www.energizer.com
PROMOTION AND PACKAGING
Eveready Alkaline batteries, added to
our product lineup a year ago, give
value-conscious consumers reliable
performance at an economic price
from a recognizable, trusted name.
Eveready Super Heavy Duty is our least
expensive battery line. This carbon zinc
product is most appropriate for
light-to-moderate periodic power
needs or occasional use.