Energizer 2001 Annual Report Download - page 5

Download and view the complete annual report

Please find page 5 of the 2001 Energizer annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 60

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60

p .7
RELYING ON OUR PROVEN
strengths
POWERFUL PRODUCTS
Energizer delivers the industry’s most comprehensive portfolio of products.
No other battery manufacturer anywhere in the world comes close to matching
our scope in meeting consumer needs for portable power and lighting products.
This extensive portfolio includes carbon zinc; value, premium and super-premium
alkaline; lithium AA super-premium; photo lithium; watch/coin cells; hearing aid;
rechargeable NiMH cells; and flashlights and lanterns.
This portfolio is powered by a $100 million marketing program behind the
Energizer franchise in the United States alone. At year end, we launched a
new advertising campaign featuring the unstoppable Energizer Bunny, among
the most recognized icons in advertising history. Commercials for Energizer e2
began airing on the season-premier episodes of popular shows such as
“Touched by an Angel,” “Frasier” and “ER” as well as the delayed World Series
and Emmy Awards, followed by ads for Energizer Max in early November.
AS WE MANAGE THE REALITY OF CHANGING MARKETS AND TACKLE THE CHALLENGES
OF A DEPRESSED ECONOMY, ENERGIZER IS RELYING ON ITS PROVEN STRENGTHS –
THE INDUSTRY’S MOST COMPLETE PRODUCT PORTFOLIO, ESTABLISHED LEADERSHIP
IN MARKETS AROUND THE WORLD, AND A STRATEGICALLY SITUATED GLOBAL
PRODUCTION COMPLEX.
C
C
O
O
N
N
S
S
U
M
M
E
E
R
R
N
N
E
E
E
E
D
D
S
S
P
O
R
T
F
O
L
I
O
O
F
P
R
O
D
U
C
T
S
HEARING
ARIN
AID
FLA
S
HLI
G
HT
S
& LANTERNS
ANTER
CARBON ZINC
ON
RECHARGABLE
ARG
NiMH
C
ELL
S
WATC
CH/
COIN C
LLS
C
CELLS
PHO
TO
HO
HOTO
LITH
HIUM
ALUE
VA
MIUM &
PREM
REMIUM
SUPER
R
SUPER-PR
LINE
L
ALKAL
M AA
LITH
UM
LITHIU
PREMIUM
SUPER-P
p .3 ENR | MANAGING REALITY | adapting to change through innovation
www.energizer.com