Dish Network 2005 Annual Report Download - page 12

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2
DISH NETWORK
Programming
Basic Programming Packages. We use a “value-based” strategy in structuring the content and pricing of
programming packages available from the DISH Network. For example, we currently offer our “America’s Top
100” (“AT100”) package for $29.99 per month. This package includes over 100 of our most popular digital video
and audio channels. We estimate that cable operators would typically charge over $45.00 per month, on average, for
comparable basic service.
Our “America’s Top 200” (“AT200”) package, which we currently offer for $42.99 per month, is similar to an
expanded basic cable package, and includes over 200 of our most popular digital video and audio channels,
including Sirius Music Channels. We estimate that cable operators would typically charge over $55.00 per month,
on average, for a similar package. In addition, most of our customers are eligible for a $49.99 per month package
that includes AT200, local channels and a digital video recorder (“DVR”). We estimate that cable operators would
typically charge over $65.00 per month, on average, for a similar package.
Our “America’s Top 250” (“AT250”) package, which we currently offer for $52.99 per month, includes over 250
digital video and audio channels, and our “America’s Everything Pak,” which combines our AT250 package and
more than 30 commercial-free premium movie channels including HBO, Cinemax, Showtime and Starz, is currently
offered for $89.99 per month.
We offer satellite-delivered local broadcast channels for an additional $5.00 per month in over 170 markets in the
United States, representing over 96% of all of U.S. television households. Cable operators typically include local
channels in their programming packages at no additional cost.
Movie Packages. We offer HBO, Cinemax, Showtime, Starz and other premium movie packages starting at $12.99
per month and including as many as 10 channels. We believe many of our movie packages are a better value than
similar packages offered by most other multi-channel video providers.
High Definition Programming Packages. We offer over 25 national high definition (“HD”) channels for $20 per
month, more than any other major pay TV provider in the United States. Further, customers who subscriber to
HBO, Showtime and Starz also receive an HD feed of those channels at no additional cost. Similarly, customers
who subscribe to standard definition local channels also receive HD local channels, where available. We expect to
offer HD local channels to more than 50 percent of U.S. households by the end of 2007.
DISH Latino Programming Packages. We offer a variety of Spanish-language programming packages. Our
“DISH Latino” package includes more than 35 Spanish-language programming channels for $24.99 per month. We
also offer “DISH Latino Dos,” which includes over 195 English and Spanish-language programming channels for
$36.99 per month. Our “DISH Latino Max” package includes more than 220 Spanish and English-language
channels for $46.99 per month. Additionally, subscribers may add more than 35 Spanish-language programming
channels to any of our AT100, AT200 and AT250 packages for an additional $12.49 per month.
Family-Friendly Programming Package. Our DishFAMILY package offers over 40 “family- friendly” channels
including sports, news, children’s programming, lifestyle, hobbies, shopping and public interest for $19.99 per
month, or $24.99 including local channels. Comparatively, the family tier package offered by most other pay TV
providers is more than $30 per month.
International Programming. We offer over 130 foreign-language channels including Arabic, Portuguese, Hindi,
Russian, Chinese, Greek and many others. DISH Network remains the leader in delivering foreign-language
programming to customers in the United States, and our foreign-language programming contributes significantly to
our subscriber growth. Foreign-language programming is a valuable niche product that attracts new subscribers to
DISH Network who are unable to get similar programming elsewhere, and while this niche is becoming more
competitive, we will continue to explore opportunities to add foreign-language programming.