Dell 2009 Annual Report Download - page 16

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Table of Contents
earned a Bachelor of Science degree in Business Administration and Finance from Millersville University in Millersville,
Pennsylvania.
• Erin Nelson — Ms. Nelson currently serves as Senior Vice President and Chief Marketing Officer ("CMO"). In this role, she is
responsible for customer relationship management, communications, brand strategy, core research and analytics, and overall
marketing agency management. Before becoming CMO in January 2009, Ms. Nelson spent three years in Europe, most recently as
Vice President of Marketing for Dell's business in EMEA. Since joining Dell in 1999, she has held progressive leadership positions
in U.S. consumer marketing, U.S. public sales, EMEA home and small-business marketing, as well as eBusiness. Prior to joining
Dell, Ms. Nelson held positions in brand management at Procter & Gamble, corporate strategy at PepsiCo, and as a management
consultant with A.T. Kearney. Ms. Nelson earned a Bachelor's degree in Business Administration with a concentration in
International Business and Marketing from the University of Texas at Austin.
• Stephen F. Schuckenbrock — Mr. Schuckenbrock currently serves as President, Large Enterprise, leading the delivery of innovative
and globally consistent Dell solutions and services to the world's largest corporate IT users. Mr. Schuckenbrock joined us in
January 2007 as Senior Vice President and President, Global Services. In September 2007, he assumed the additional role of Chief
Information Officer, and served in those roles until January 2009, when he assumed his current position. In those roles, he was
responsible for all aspects of our services business, with worldwide responsibility for Dell enterprise service offerings, and was also
responsible for our global information systems and technology structure. Prior to joining us, Mr. Schuckenbrock served as Co-Chief
Operating Officer and Executive Vice President of Global Sales and Services for Electronic Data Systems Corporation ("EDS").
Before joining EDS in 2003, he was Chief Operating Officer of The Feld Group, an information technology consulting organization.
Mr. Schuckenbrock served as Global Chief Information Officer at PepsiCo from 1995 to 2000. Mr. Schuckenbrock earned a
Bachelor's degree in Business Administration from Elon University.
• Lawrence P. Tu — Mr. Tu joined us as Senior Vice President, General Counsel and Secretary in July 2004, and is responsible for
overseeing Dell's global legal, governmental affairs, and ethics and compliance departments. Before joining Dell, Mr. Tu served as
Executive Vice President and General Counsel at NBC Universal for three years. Prior to his position at NBC, he was a partner with
the law firm of O'Melveny & Myers LLP, where he focused on energy, technology, Internet, and media related transactions. He also
served five years as managing partner of the firm's Hong Kong office. Mr. Tu's prior experience also includes serving as General
Counsel Asia-Pacific for Goldman Sachs, attorney for the U.S. State Department, and law clerk for U.S. Supreme Court Justice
Thurgood Marshall. Mr. Tu holds Juris Doctor and Bachelor of Arts degrees from Harvard University, as well as a Master's degree
from Oxford University, where he was a Rhodes Scholar.
ITEM 1A — RISK FACTORS
Our business, operating results, financial condition and prospects are subject to a variety of significant risks, many of which are beyond
our control. The following is a description of some of the important risk factors that may cause our actual results in future periods to
differ substantially from those we currently expect or desire.
• Weak global economic conditions and instability in financial markets may harm our business and result in reduced net revenue
and profitability.
We are a global company with customers in virtually every business and industry. Our performance depends significantly on
global economic conditions. Commercial customers and consumers may postpone spending amid concerns over reduced asset
values, fluctuating energy costs, geopolitical issues, the availability and cost of credit, unemployment, and the stability and
solvency of financial institutions, financial markets, businesses, and sovereign nations. Weak global economic conditions could
have a number of adverse effects on our business, including weaker customer demand, potential insolvency of key suppliers
resulting in product delays, the inability of customers to obtain credit to finance purchases of our products on favorable terms,
and potential customer insolvencies, all of which could negatively impact our liquidity and ultimately decrease our net revenue
and profitability.
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