Columbia Sportswear 2011 Annual Report Download - page 8

For further discussion regarding the effects of the macro-economic environment on our business, see Part II,
Item 7, Management’s Discussion and Analysis of Financial Condition and Results of Operations.
Products
We provide high quality apparel, footwear, accessories and equipment for use in a wide range of outdoor
activities by men, women and youth, designed to keep the consumer warm or cool, dry and protected. A large
percentage of our products are also worn for casual or leisure purposes. The durability and functionality of our
products make them ideal for a wide range of outdoor activities. Our products serve a broad range of consumers
including elite mountain climbers, winter outdoor enthusiasts, hunting and fishing enthusiasts, top endurance trail
runners, and outdoor-inspired consumers. We also market licensed collegiate apparel and accessories under our
Columbia brand.
We develop and manage our merchandise in two principal categories: (1) apparel, accessories and
equipment and (2) footwear. The following table presents the net sales and approximate percentages of net sales
attributable to each of our principal product categories for each of the last three years ended December 31
(dollars in millions). In 2011, we consolidated our categorical net sales reporting from four categories to two
categories to better reflect product category management oversight and structure. Net sales within the new
apparel, accessories and equipment product category consist of the combination of previously reported net sales
of the outerwear, sportswear and accessories and equipment product categories. The footwear product categorical
reporting remained unchanged. Previously reported product category net sales information for fiscal years 2010
and 2009 has been recast to reflect this change.
2011 2010 2009
Net Sales % of Sales Net Sales % of Sales Net Sales % of Sales
Apparel, accessories and
equipment .................. $1,334.9 78.8% $1,213.3 81.8% $1,029.4 82.7%
Footwear ..................... 359.1 21.2 270.2 18.2 214.6 17.3
Total .................... $1,694.0 100.0% $1,483.5 100.0% $1,244.0 100.0%
Apparel, accessories and equipment
We design, develop, market and distribute apparel, accessories and equipment for men, women and youth
under our Columbia and Mountain Hardwear brands. Our products incorporate the cumulative design,
fabrication, fit and construction technologies that we have pioneered over several decades and that we continue to
innovate. Our apparel, accessories and equipment are designed to be used during a wide variety of outdoor
activities, such as skiing, snowboarding, hiking, climbing, mountaineering, camping, hunting, fishing, trail
running, water sports and adventure travel.
Footwear
We design, develop, market and distribute footwear products for men and women under our Columbia,
Sorel and Montrail brands and for youth under our Columbia and Sorel brands. Our footwear products seek to
address the needs of outdoor consumers who participate in activities that typically involve challenging or unusual
terrain in a variety of weather and trail conditions. Our footwear products include durable, lightweight hiking
boots, trail running shoes, rugged cold weather boots for activities on snow and ice, sandals for use in
amphibious activities, and casual shoes for everyday use. Our Sorel brand primarily offers premium cold weather
footwear for men, women and youth along with a Spring offering for men and women, with an increasing focus
on young, fashion-conscious female consumers.
3