CarMax 2001 Annual Report Download - page 11

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9
CIRCUIT CITY
Internet access technologies, including the speed
of broadband. And, in our new video game
departments, they can play with the full range of
game platforms.
Finally, we believe the Internet is becoming a
more important information source for today’s
consumer. CircuitCity.com provides a wealth of
information on more than 2,600 products, not
just those available for sale on the site.
Consumers can compare side-by-side the
features and benefits of specific prod-
ucts, and in fiscal 2001, we added
360-degree views of more than 500
products. In the new year, we
will continue to add informa-
tion and expand 360-degree
views to more products.
Product-knowledgeable sales assistance distinguishes Circuit City from all our
significant competitors. In-store product displays and demonstrations help our
customers learn about the benefits of technology, and CircuitCity.com provides
a wealth of information on more than
2,600 products.