Aflac 2012 Annual Report Download - page 15

To educate customers about the
evolving economic landscape,
HokurikuBank frequently invites
interested local citizens, including
current customers, to informational
sessions facilitated by financial
experts. Pictured left, Katsuyoshi
Okikura, a well-known financial
planner, speaks to a group about
the impact of reform of Japan’s
public pension system.
Management at Hokuriku Bank
also places a priority on proactively
educating their employees about
the evolving economic landscape.
This gives employees an under-
standing of the challenges custom-
ers face and helps equip them to
better respond accordingly with
products that offer relevant solu-
tions. Pictured right, employeesof
HokurikuBank enjoy a quick break
during a voluntary educational
seminar on a Saturday.
Aflac Japan’s Products: The Cornerstone of Our Promise
Aflac develops relevant products and sells them through expanding distribution channels, which yield new accounts and
customers. By remaining focused and disciplined with this strategy, we gained greater access to potential customers in 2012.
The foundation of our product portfolio has been, and continues to be, cancer and medical insurance products. In recent
years, Aflac Japan’s product portfolio has expanded beyond traditional health-related products to offer more options to
Japanese consumers through our growing distribution channels.
AFLAC JAPAN PRODUCTS
INCOME-LOSS
PROTECTION
ASSET-LOSS
PROTECTION
SUPPLEMENTAL
MEDICAL
Life
• Term
• Whole
• Hybrid (WAYS)
Fixed Annuity
Child Endowment
Cancer
Care
Life
• Hybrid (WAYS)
Medical
(xed-benet)
Life
• Hybrid (WAYS)
ProductNeed:Japan’s population is covered by a national
health care insurance system. The system provides some
level of coverage for its citizens, but is not designed to
cover all of its citizens’ expenses. In fact, over the last
three decades, Japanese consumers have been faced
with paying more out-of-pocket expenses due to rising
health care costs. When we entered Japan in 1974, most
citizens paid no copayments. Now, most citizens pay 30%
of all their medical costs. This higher copayment is largely
due to increased expenses associated with Japan’s aging
population, declining birthrate and the burden of medical
expenses. Additionally, cost increases may be amplified if
patients receive treatment from state-of-the-art medical
advances that are not covered by the national health care
insurance system.
Aflac Japan’s product development team stays in tune
with the financial burdens Japanese consumers face. Their
research equips us with valuable information to create
innovative and relevant products that protect policyholders
against income and asset loss while providing distribution
channels with appealing products.
AFLAC INCORPORATED 2012 YEAR IN REVIEW 13
AFLAC JAPAN