Westjet 2014 Annual Report Download - page 2
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Executing on our strategies
WestJet had another record year in 2014 as we marked our tenth consecutive year of profitability. We continued to execute
on our profitable growth strategies throughout the year, including the continued expansion of WestJet Encore, the further
evolution of our fare bundles product, the expansion of our code-share and interline partnerships, the introduction of WestJet
Rewards tiers, and the extremely successful launch of our first transatlantic service to Dublin, Ireland.
In 2014, WestJet earned awards for being a top employer once again, and for the first time there are more than 10,000
WestJetters delivering our remarkable brand of friendly, caring service.
We look forward to continuing our profitable growth in 2015, including the further expansion of WestJet Encore, increased
transatlantic service, and flying our own wide-body aircraft for the first time.
Table of Contents
President’s message to shareholders 2
Management’s discussion and analysis of financial results 6
Management’s report to the shareholders 53
Independent auditors’ report 54
Consolidated financial statements 55
Notes to consolidated financial statements 60
Corporate information Inside back cover