TomTom 2010 Annual Report Download - page 7

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p 05 / TomTom Annual Report and Accounts 2010
It is our mission to provide all drivers with
the world’s best navigation experience.
Our customers use our navigation products
on a multitude of devices, such as our PNDs,
in-dash systems and on smartphones. Moreover,
many drivers benefit from our content on a
range of third party applications and devices.
MISSION, VISION AND STRATEGY
We further improve our products by taking advantage of the possibilities that
arise from “connected navigation”. Connected navigation provides customers
with relevant and up-to-date information when it is needed. Much of that
content can now be provided via real-time services such as traffic information
and mobile speed cameras. An increasing proportion of our products come
equipped with a cellular wireless data connection.
At TomTom we realise that traffic congestion has a significant negative
economic impact and a direct effect on people’s lives. We will continue to do
all we can to ensure that our technologies help to minimise these impacts.
TomTom connected navigation devices are already reducing the impact of
traffic congestion as our customers are automatically being redirected to less
congested routes. The collective effect of an increasing proportion of TomTom
drivers being rerouted around congested traffic will lead to more effective
usage of road networks and therefore reduce congestion for all drivers.
On the whole, we foresee that the usage of navigation and location applications
will only continue to increase. The proportion of cars on the road with in-dash
navigation systems will grow and we will play an increasingly bigger role in
this development. More innovation will reinvigorate the market for PNDs,
which will endure for the foreseeable future.
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