TomTom 2010 Annual Report Download - page 20

p 18 / TomTom Annual Report and Accounts 2010
Management Board Report
(continued)
We began a collaboration with business listings company
Localeze to provide premium points of interest (POI)
content. We have made HD Traffic available for our
business-to-business customers in 5 countries in Europe
and in the US. We will further enhance our traffic and road
usage information offering for businesses and traffic
managers.
We are well positioned to meet some of the most challenging
and historically un-met data requirements of enterprises and
governments. Through our vast database of speed
measurements and driving behaviour including trillions of GPS
measurements, we are able to create street centerlines and
control points of unparalleled positional accuracy. We turn this
high accuracy data into products that allow enterprise and
government customers to easily combine disparate datasets;
achieve pin-point address accuracy for high-value
measurements like flood-zone determinations; and more
accurately model the core data necessary for traffic
planning. In addition, this proprietary data allows us to
become the new standard in road congestion mitigation,
traffic control placement and commuter modeling. By
making this data available in different formats and time
slices, we are giving customers a view on traffic
management that has never been available before.
To further optimise the delivery of products and services to
governments and enterprises we set up a dedicated team
that will focus on the needs of these customers. This
international team includes traffic engineers, GIS experts
and digital cartographers who are creating a suite of new
industry specific products.
BUSINESS SOLUTIONS /
Business Solutions continued its strong growth and increased
the number of active subscribers to its WEBFLEET™ service
to 134,000, a growth of 39% year on year.
During the year we launched TomTom ecoPLUS™, a device
which provides businesses with a cost-effective and
scalable way to measure and reduce their fuel costs and
carbon footprint. EcoPLUS provides our fleet management
application WEBFLEET with data taken directly from
vehicles, giving fleet managers in the office the ability to
measure and benchmark fuel efficiency and carbon
footprint data and allowing them to take any remedial
action required. TomTom ecoPLUS forms a part of the
WORKsmart™-Eco solution, which helps businesses to
optimise vehicle utilisation and encourage eco-friendly
driving behaviour.
Three new PNDs for businesses were introduced in 2010,
the TomTom PRO 9100, PRO 7100 and PRO 7100 TRUCK.
The PRO devices are part of the WORKsmart solution with
additional business functionality and seamless integration to
WEBFLEET, TomTom’s award winning fleet management
system. The additional functionality includes order
management and workflow support, worktime registration,
driver management and logbook reporting, bi-directional
text and status messaging and remote destination and
address management. The PRO series has further improved
route guidance and includes fast route calculation. It comes
with a new user interface making it easier to use and hosts
a variety of safety features such as advanced lane guidance,
hands-free calling and text-to-speech. In addition, the PRO
range features Eco Routes which guides drivers via more
fuel-efficient routes, saving companies money as well as
reducing the impact on the environment. In combination
with the WEBFLEET service the PRO series includes also
access to LIVE Services with HD Traffic.
Business Solutions is currently active in 18 countries and will
continue to pursue a strategy of organic growth in order
to increase the size of our customer base. This approach
has the key strength of retaining a homogeneous platform
which avoids legacy technological debt from different
platforms.