TomTom 2010 Annual Report Download - page 10

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p 08 / TomTom Annual Report and Accounts 2010
Responding to an expanding
universe of needs
Broadening our
customer base
We focus on in-car navigation
We have dedicated ourselves to continuously introducing new in-car
products and services in order to improve our customers’ lives. To achieve
this, we have been investing in – and own – all of the content, knowledge
and technologies that together make up the TomTom customer experience.
From hardware design to real-time traffic services; from routing technology
to automotive-grade map content.
As the PND is the most flexible and uncompromising of dedicated in-car
navigation devices, we have been able to introduce the latest and greatest
innovations on this form factor. This started in 2004 with the introduction
of the PND itself, later followed by exciting innovations such as Map Share®,
IQ Routes®and HD Traffic.
All of these innovations, have since found their way onto a host of different
devices and platforms. Smartphones carry our maps and applications;
businesses streamline their operations using our fleet management tools;
increasing numbers of car manufacturers fit our in-dash systems in their
vehicles; traffic managers use our vast knowledge to improve their work;
and of course you can find our maps all over the internet.
Navigation and location products and services are increasingly becoming an
integral part of everyday life. We will continue to leverage our technologies
in a broad way and develop innovative products and services to meet the
ever-expanding range of our customers’ needs.
As we embark on the next phase of this story, we are proud that hundreds
of millions of people have already invited us into their lives.
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