TomTom 2010 Annual Report Download - page 16
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p 14 / TomTom Annual Report and Accounts 2010
An underpenetrated
in-car navigation market
935 million cars on
the road worldwide
Europe
321million cars
North America
268million cars
India
32million cars
Brazil
22million cars
Global growth opportunities
>~30% penetration rate in Europe and North America
><5% penetration rate in India and Brazil