Seagate 2015 Annual Report Download - page 27

Download and view the complete annual report

Please find page 27 of the 2015 Seagate annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 155

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155

TableofContents
resultsderivedfromourcustomers'increasedsalesofdesktopcomputers,notebookcomputers,andconsumerelectronicsduringtheback-to-schoolandwinter
holidayseason.Intheenterprisemarketoursalesareseasonalbecauseofthecapitalbudgetingandpurchasingcyclesofourendusers.Sinceourworkingcapital
needspeakduringperiodsinwhichweareincreasingproductioninanticipationofordersthathavenotyetbeenreceived,ourresultsofoperationswillfluctuate
seasonallyeveniftheforecasteddemandforourproductsprovesaccurate.Furthermore,itisdifficultforustoevaluatethedegreetowhichthisseasonalitymay
affectourbusinessinfutureperiodsbecauseoftherateandunpredictabilityofproducttransitionsandnewproductintroductions,particularlyintheclientnon-
computemarket,aswellasmacroeconomicconditions.
Wehavealongandunpredictablesalescycleforenterprisedatastoragesolutions.
Ourenterprisedatastoragesolutionsaretechnicallycomplexandwetypicallysupplytheminhighquantitiestoasmallnumberofcustomers.Manyofour
productsarealsotailoredtomeetthespecificrequirementsofindividualcustomers,andareoftenintegratedbyourcustomersintothesystemsandproductsthat
theysell.Factorsthataffectthelengthofoursalescycleinclude:
thetimerequiredfortestingandevaluatingourproductsbeforetheyaredeployed;
thesizeofthedeployment;and
thedegreeofsystemconfigurationnecessarytodeployourproducts.
Asaresult,oursalescycleforenterprisedatastoragesolutionsisofteninexcessofoneyear,andthelengthofoursalescycleisfrequentlyunpredictable.In
addition,theemergingandevolvingnatureofthemarketfortheproductsthatwesellmayleadprospectivecustomerstopostponetheirpurchasingdecisions.We
investresourcesandincurcostsduringthiscyclethatmaynotberecoveredifwedonotsuccessfullyconcludesales.Thesefactorsleadtodifficultyinmatching
revenueswithexpenses,andtoincreasedexpenditureswhichtogethermayadverselyimpactourresultsofoperations.
Wemaybeadverselyaffectedbythelossof,orreduced,delayedorcanceledpurchasesby,oneormoreofourlargercustomers.
Someofourkeycustomersaccountforalargeportionofourdiskdriverevenue.Whilewehavelongstandingrelationshipswithmanyofourcustomers,ifany
ofourkeycustomersweretosignificantlyreducetheirpurchasesfromus,ourresultsofoperationswouldbeadverselyaffected.Whilesalestomajorcustomers
mayvaryfromperiodtoperiod,amajorcustomerthatpermanentlydiscontinuesorsignificantlyreducesitsrelationshipwithuscouldbedifficulttoreplace.Inline
withindustrypractice,newcustomersusuallyrequirethatwepassalengthyandrigorousqualificationprocessatthecustomer'scost.Accordingly,itmaybe
difficultorcostlyforustoattractnewmajorcustomers.Additionally,mergers,acquisitions,consolidationsorothersignificanttransactionsinvolvingour
customersgenerallyentailriskstoourbusiness.Ifasignificanttransactioninvolvinganyofourkeycustomersresultsinthelossoforreductioninpurchasesby
thesekeycustomers,itcouldhaveamateriallyadverseeffectonourbusiness,resultsofoperations,financialconditionandprospects.
Wearedependentonsalestodistributorsandretailers,whichmayincreasepriceerosionandthevolatilityofoursales.
Asubstantialportionofoursaleshasbeentodistributorsofdiskdriveproducts.Certainofourdistributorsmayalsomarketotherproductsthatcompetewith
ourproducts.Productqualificationprogramsinthisdistributionchannelarelimited,whichincreasesthenumberofcompetingproductsthatareavailabletosatisfy
demand,particularlyintimesoflengtheningproductcycles.Asaresult,purchasingdecisionsinthischannelarebasedlargelyonprice,termsandproduct
availability.SalesvolumesthroughthischannelarealsolesspredictableandsubjecttogreatervolatilitythansalestoourOEMcustomers.In
24