Seagate 2015 Annual Report Download - page 27
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resultsderivedfromourcustomers'increasedsalesofdesktopcomputers,notebookcomputers,andconsumerelectronicsduringtheback-to-schoolandwinter
holidayseason.Intheenterprisemarketoursalesareseasonalbecauseofthecapitalbudgetingandpurchasingcyclesofourendusers.Sinceourworkingcapital
needspeakduringperiodsinwhichweareincreasingproductioninanticipationofordersthathavenotyetbeenreceived,ourresultsofoperationswillfluctuate
seasonallyeveniftheforecasteddemandforourproductsprovesaccurate.Furthermore,itisdifficultforustoevaluatethedegreetowhichthisseasonalitymay
affectourbusinessinfutureperiodsbecauseoftherateandunpredictabilityofproducttransitionsandnewproductintroductions,particularlyintheclientnon-
computemarket,aswellasmacroeconomicconditions.
Wehavealongandunpredictablesalescycleforenterprisedatastoragesolutions.
Ourenterprisedatastoragesolutionsaretechnicallycomplexandwetypicallysupplytheminhighquantitiestoasmallnumberofcustomers.Manyofour
productsarealsotailoredtomeetthespecificrequirementsofindividualcustomers,andareoftenintegratedbyourcustomersintothesystemsandproductsthat
theysell.Factorsthataffectthelengthofoursalescycleinclude:
•thetimerequiredfortestingandevaluatingourproductsbeforetheyaredeployed;
•thesizeofthedeployment;and
•thedegreeofsystemconfigurationnecessarytodeployourproducts.
Asaresult,oursalescycleforenterprisedatastoragesolutionsisofteninexcessofoneyear,andthelengthofoursalescycleisfrequentlyunpredictable.In
addition,theemergingandevolvingnatureofthemarketfortheproductsthatwesellmayleadprospectivecustomerstopostponetheirpurchasingdecisions.We
investresourcesandincurcostsduringthiscyclethatmaynotberecoveredifwedonotsuccessfullyconcludesales.Thesefactorsleadtodifficultyinmatching
revenueswithexpenses,andtoincreasedexpenditureswhichtogethermayadverselyimpactourresultsofoperations.
Wemaybeadverselyaffectedbythelossof,orreduced,delayedorcanceledpurchasesby,oneormoreofourlargercustomers.
Someofourkeycustomersaccountforalargeportionofourdiskdriverevenue.Whilewehavelongstandingrelationshipswithmanyofourcustomers,ifany
ofourkeycustomersweretosignificantlyreducetheirpurchasesfromus,ourresultsofoperationswouldbeadverselyaffected.Whilesalestomajorcustomers
mayvaryfromperiodtoperiod,amajorcustomerthatpermanentlydiscontinuesorsignificantlyreducesitsrelationshipwithuscouldbedifficulttoreplace.Inline
withindustrypractice,newcustomersusuallyrequirethatwepassalengthyandrigorousqualificationprocessatthecustomer'scost.Accordingly,itmaybe
difficultorcostlyforustoattractnewmajorcustomers.Additionally,mergers,acquisitions,consolidationsorothersignificanttransactionsinvolvingour
customersgenerallyentailriskstoourbusiness.Ifasignificanttransactioninvolvinganyofourkeycustomersresultsinthelossoforreductioninpurchasesby
thesekeycustomers,itcouldhaveamateriallyadverseeffectonourbusiness,resultsofoperations,financialconditionandprospects.
Wearedependentonsalestodistributorsandretailers,whichmayincreasepriceerosionandthevolatilityofoursales.
Asubstantialportionofoursaleshasbeentodistributorsofdiskdriveproducts.Certainofourdistributorsmayalsomarketotherproductsthatcompetewith
ourproducts.Productqualificationprogramsinthisdistributionchannelarelimited,whichincreasesthenumberofcompetingproductsthatareavailabletosatisfy
demand,particularlyintimesoflengtheningproductcycles.Asaresult,purchasingdecisionsinthischannelarebasedlargelyonprice,termsandproduct
availability.SalesvolumesthroughthischannelarealsolesspredictableandsubjecttogreatervolatilitythansalestoourOEMcustomers.In
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