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TableofContents
DemandforElectronicDataStorage
Thecontinuedadvancementofthecloud,theproliferationofavarietyofmobiledevicesglobally,developmentoftheInternetofThings("IoT"),increasingly
pervasiveuseofvideosurveillance,evolutionofconsumerelectronicdevices,andenterpriseuseofbigdataanalyticsaredrivingthegrowthofdigitalcontent.
Factorscontributingtothisgrowthinclude:
•Creation,sharing,andconsumptionofmedia-richdigitalcontent,suchashigh-resolutionphotos,highdefinitionvideo,anddigitalmusicthrough
smartphones,tablets,digitalcameras,personalvideocameras,DVRs,gamingconsolesorotherdigitaldevices;
•Creation,aggregationanddistributionofdigitalcontentthroughservicesandotherofferingssuchasFacebook®,Instagram®,iTunes®,Netflix®,
Google®andYouTube®;
•Newsurveillancesystemswhichfeaturehigherresolutiondigitalcamerasandthusrequirelargerdatastoragecapacities;
•CreationandcollectionofdatathroughtheevolutionoftheIoTecosystem,bigdataanalyticsandnewtechnologytrendssuchasself-drivingcars
anddrones;
•Buildoutoflargenumbersofclouddatacentersbycloudserviceprovidersandprivatecompaniestransitioningon-sitedatacentersintothecloud;
•Protectionofincreaseddigitalcontentthroughredundantstorageonbackupdevicesandexternallyprovidedstorageservices.
Asaresultofthesefactors,thenatureandvolumeofcontentbeingcreatedrequiresgreaterstorage,whichismoreefficientlyandeconomicallyfacilitatedby
highercapacitystoragedevicesinordertostore,manage,distribute,analyzeandbackupsuchcontent.Weexpectthistosupportthegrowthindemandfor
electronicdatastoragesolutionsindevelopedandemergingeconomieswellintothefuture.
Theamountofdatacreatedaswellaswhereandhowdataisstoredcontinuestoevolvewiththeproliferationofmobiledevices,thegrowthofcloud
computing,andtheevolvingIoT.Inaddition,theeconomicsofstorageinfrastructurearealsoevolvingwiththeutilizationofpublicandprivatehyper-scalestorage
andopen-sourcesolutionsreducingthetotalcostofownershipofstoragewhileincreasingthespeedandefficiencywithwhichcustomerscanleveragemassive
computingandstoragedevices.Accordingly,weexpectthesetrendswillcontinuetocreatesignificantdemandforelectronicdatastoragesolutionsgoingforward.
DemandTrendsforDiskDrives
Webelievethatcontinuedgrowthindigitalcontentrequiresincreasinglyhigherstoragecapacityinordertostore,aggregate,host,distribute,analyze,manage,
backupandusesuchcontent.Wealsobelievethatasarchitecturesevolvetoservethegrowingcommercialandconsumeruserbasethroughouttheworld,the
mannerwhichharddrivesaredeliveredtomarketandutilizedbyourcustomerswillevolveaswell.
Webelievethatintheforeseeablefuturethetraditionalenterpriseandclientcomputemarketsthatrequirehighcapacitystoragesolutions,andthedata
intensiveclientnon-computemarketswillcontinuetobebestservedbyharddiskdrivesduetotheindustry'sabilitytodeliverthemostcosteffective,reliableand
energyefficientmassstoragedevices.Furthermore,theincreaseduseofclientnon-computedevicesthatbothconsumemedia-richdigitalcontentstreamedfrom
thecloudandcreaterichdigitalcontentthatisstoredinthecloud,increasesthedemandforhighcapacityharddiskdrivesinenterpriseNearlineapplications.
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