Ricoh 2014 Annual Report Download - page 87
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Please find page 87 of the 2014 Ricoh annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.Overview Action Data & Prole
Brand Management
Ricoh Group Sustainability Report 2014 86
➤ WEB2 Sponsorship
:
www.ricoh.com/about/feature/story10/
The Ricoh Group actively supports sports and cultural activities through sponsorship of events, venues
and the next-generation of athletes and artists around the world. Sponsorship influences the dreams and
inspirations of many people through the events they experience and it cultivates good relationships between
the Ricoh Group and its stakeholders. ➤ WEB2
RicohWomen’sBritishOpen,UK
ATP (Association of Tennis Professionals)
Tournaments,EuropeandAsia-Pacific
LPGA Tour Championship Ricoh Cup, Japan
NationalMuseumofEmergingScienceandInnovation,Japan
Ricoh Arena, UK
A.C. Milan, Italy
Ricoh Coliseum, Canada
Sponsorship
© Makoto Hirata
Social contribution initiative “Plant a Tree for Africa”
OursponsorshipoftheRicohWoman’sBritishOpenpromotesa
participation-style initiative—Plant a Tree for Africa—to reduce
carbonfootprints.Underthisinitiative,weplanttreesinBukinaFaso
based on golfer performance in the tournament. Another environ-
mental campaign encourages tournament spectators and visitors to
the website during the tournament to make pledges to reduce CO2
emissions. We then plant trees according to the total eco-actions
(ECODeclarationPledges).Weplanted6,752treesasaresultof
the2014RicohWomen’sBritishOpen.ThePlantaTreeforAfrica
initiative has featured at the Japan LPGA Tour Championship Ricoh
Cup since 2013.