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Ricoh Group Sustainability Report 201465
We formulated The RICOH Way in April 2011 and
have promoted awareness and acceptance of it to
allcompanies under the Ricoh Group umbrella. The
goal is to encourage approximately 110,000 employ-
ees throughout the Group to embrace ashared
management philosophy and set of values, which
underpin the core operations of the Group, and lay
afoundation for decisions that support daily busi-
ness activities and corporate conduct. The RICOH
Way is actually quite essential overseas, given the
rapid increase in new employees through business
expansion and acquisitions, because it defines who
we are and what we do, showcases our priorities
and reinforces the perception of solidarity as One
Global Ricoh.
In all parts of the world, The RICOH Way goes
beyond job description, be it sales, service or produc-
tion, and permeates employees to their core. At each
company, the set of values espoused in The RICOH
Way are reflected in such aspects as the hiring process,
training and commendation as well as personnel
performance appraisal. In each region and at each
company, a touch of originality is added, as local
employees put The RICOH Way into practice.
The RICOH Way spreads around the world
Wide Dissemination of The RICOH Way
P.1
Sharing philosophy and a sense of values on
a global scale
Sharing a set of values, forming the cornerstone
ofbusiness activities
Ricoh Americas Corporation (RAC) has expanded the scope
ofits services and solutions business, while pursuing M&As,
restructuring its dealer office network, and growing into a
company epitomizing diversity in its people and its set of values.
 MartinBrodigan,chairmanandCEOofRAC,hasbeen
personally involved from a leadership perspective in efforts to
firmly instill the principles of The RICOH Way to share synergies
and demonstrate the company’s full potential. Specifically, he
was behind the creation of a system that reflects the ideas of
The RICOH Way in information distributed through in-house
portals and in personnel and performance evaluations. He
pushed for the development of grassroots leaders. Its concept
was broken down into four components—1) Customer First,
2)BusinessIntegrity,3)DiversityandSocialResponsibility,and
4)EmployeeEngagement—witheasy-to-understanddefini-
tions.EffortstoevaluateeachotherontheextenttowhichThe
RICOH Way has been put into practice and the results are
reflected in the awards system. This approach helpschange
perceptions in a positive direction and boost motivation.
When employees with diverse backgrounds share a set of
values common to all Ricoh Group employees, they learn to
understand each other and respect each other. They build
bonds of trust, and this forms the cornerstone of better
corporate activity all around.
The RICOH Way disseminated to all RAC employees
The RICOH Way supports the characteristic
Ricoh-style of manufacturing
Similarly,RicohElectronics,Inc.(REI)intheUnitedStates,is
akey production site for MFPs, printers and consumable
supplies.REIlaunchedanactivitythatwouldhelpeachand
every employee gain a fuller understanding of The RICOH
Way from a manufacturing perspective. The company created
“The RICOH Way Production System” to make knowledge,
technology and techniques specific to a production site
somehow tangible and easier to convey to employees on site.
“The RICOH Way Production System” is already being
rolled out to Group production sites around the world, where
it is cementing a stronger commitment to the Ricoh-style of
manufacturing. As each and every employee recognizes the
significance of The RICOH Way and puts the concept into
practice on a daily basis, they reinforce the foundation of the
Group as One Global Company.
REI employees with “The RICOH Way Production System” in hand
Ricoh Hong Kong Ltd. and Ricoh
Asia Pacific Operations Limited
utilized a poster program and an
original honeybee character to
build awareness in-house.
Other locations also promoting unique activities
Ricoh Latin America, Inc., initiated a program coinciding with
the World Cup in Brazil to elicit greater awareness of The
RICOH Way.