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Overview Action Data & Prole
Growing with Society
Ricoh Group Sustainability Report 2014 84
Inception date Country Project name/NGO partner
November 2001 Japan Nagano Kurohime Afan Forest Conservation/C.W. Nicol Afan Forest Foundation
November 2001 Japan Conservation of the Yanbaru Forest in Okinawa/Yanbaru Forest Trust
May 2004 Russia ConservationoftheTaiga,homeoftheSiberiantiger/GlobalEnvironmentForum
August2007 China Conservation of the biodiversity of the Three Parallel Rivers, a World Heritage Site/
Asia Green-Culture Association
August2007 Brazil RestorationoftheBoaNovalowlandtropicalforestsontheAtlanticcoast/BirdLife
International Tokyo
July 2011 Malaysia Revitalizationofmangroveforestsonthenorth-centralSelangorcoast/BirdLife
International Tokyo
• Forest ecosystem conservation projects (as of March 31, 2014)
➤ WEB1 Forest ecosystem conservation projects
:
www.ricoh.com/environment/biodiversity/contribution/forest_ecosystem.html
Forest ecosystem conservation projects
All sorts of creatures exist in places all over the
world, from forests to lakes and marshes and further
to coral reefs and oceans, and each of these places
exhibits a unique ecosystem. The destruction of
these ecosystems could spell the end of the natural
environment that is indispensable for sustaining
human life, as well. Forest ecosystems, which present
particularly rich biodiversity, are of special interest to
Ricoh, and the Company has been promoting forest
ecosystem conservation projects in ve countries
and six regions since 1999 in partnership with
environmental NGOs and local communities.
Unlike simple afforestation, the primary
objectives of these activities are to protect the
Winning 2014 Prêmio Muriqui award
Bangladeshi children reading picture books sent by FreeWill
SAVE Brasil, a Ricoh partner, wins 2014 Prêmio Muriqui award
SAVE Brasil, a partner organization of Ricoh’s engaged in
forest restoration in Brazil, won the 2014 Prêmio Muriqui.
This award, recognized as one of the highest tributes to
environmental action in Brazil, is granted by the Atlantic
Forest Biosphere Reserve Council (which is part of the
UNESCO World Network of Biosphere Reserves) to
public or private institutions that stand out in their work,
particularly for biodiversity protection and sustainable
development. A prime example of the organization’s
results is the identification of 237 Important Bird and
Biodiversity Areas in Brazil. Through this forest restora-
tion project, the organization has contributed to the
creation of five protected regions covering a total of
60,000 hectares.
FreeWill, Ricoh’s Social Contribution Club
FreeWill is an employee-led endeavor launched
in 1999 that seeks to turn individual donations
into a sizable fund for social contribution activities
underpinned by greater participation and sustained
involvementinthemovement.Employeeswho
belong to FreeWill donate a portion of their salary,
with the collected funds going to non-prot organi-
zations that promote solutions to social problems.
As of March 31, 2014, FreeWill participation
had expanded to include employees at nine Group
companies including Ricoh, and membership topped
8,000. The club invites suggestions from members
on which organizations and activities to support,
and during the scal year ended March 31, 2014,
donations were extended to 43 organizations. Funds
were applied to such events as cherry tree planting
along the path that the tsunami took in the city of
Rikuzentakata, in Iwate Prefecture, which suffered
immense damage from the catastrophic wave that
followed the great earthquake of March 11, 2011.
Funds were also directed toward the FreeWill Picture
BookProject:DelivertotheWorld!,whichsends
picturebookswithaBengalitranslationtochildren
inBangladesh.
Through these activities undertaken by FreeWill,
a great many members have contributed to local
communities as well as society at large.
habitats of indigenous species and the life of
residents and to establish a system for sustainable
forestry management. ➤ WEB1