Ricoh 2014 Annual Report Download - page 86

Download and view the complete annual report

Please find page 86 of the 2014 Ricoh annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 106

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106

Ricoh Group Sustainability Report 201485
BrandManagement
➤ WEB1 Eco-Billboard
: www.ricoh.com/about/company/promotions/eco-billboards/
The Ricoh Group’s billboards in cities around the world light up with 100% renewable energy. Ricoh realizes
that weather conditions can sometimes adversely affect the supply of electrical power, and its billboards may
not always be lit up as a result. In view of this situation, the Company recognizes that a dark billboard is
further proof of its steadfast commitment to sustainability. ➤ WEB1
TokyoNew York
Sydney London
Eco-Billboard
Seeking to boost brand strength, which leads to
unshakably strong corporate value
To continuously provide value to all stakeholders, a company must accurately convey its
philosophy, its chosen direction and the results of its corporate activities, while always
striving to hone its brand power. Through these efforts, a company will earn the trust and
understanding of its stakeholders.
The Ricoh Group uses common group-wide indicators to gauge brand power. Long-
term goals are set, based on these indicators, and the Group works to achieve these targets
by boosting brand power all over the world.