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Ricoh Group Sustainability Report 201433
The Ricoh Group’s environmental conservation efforts
have progressed through three stages: passive,
pro active and now, responsible. During the rst
stage, we coped with social pressures by adhering
to environmental laws and regulations. During the
proactive stage, while continuing to fulll external
(legal and social) requirements, we voluntarily set our
own goals based on our sense of mission as a global
corporate citizen. In 1998, we pioneered the concept
Continuous efforts from a long-term perspective are
required to achieve steady results in environmental
conservation activities. Throughout the Ricoh Group,
goals for sustainable environmental management
activities are set using the back-casting method,
wherein ultimate goals are envisioned rst and then
target values are determined as mileposts along the
journey toward these goals. We believe this approach
➤ WEB1Long-TermEnvironmentalVisionandGoals: www.ricoh.com/environment/management/vision.html
➤ WEB2Mid-andLong-TermEnvironmentalImpactReductionGoals: www.ricoh.com/environment/strategy/target.html
of sustainable environmental management—the
responsible stage.
This concept is often interpreted as a business
strategy designed to strike a balance between
activities that generate prot with greener practices.
Butourvisionforsustainableenvironmental
management goes deeper, as we continuously
promote environmental conservation as part of our
business processes.
delivers a higher success rate than the conventional
build-up method.
Specically, we drew up our 2050 Long-Term
EnvironmentalVisiontorealizeanidealsocietyfrom
the“ThreePsBalance”approachandthenestablished
Mid-andLong-TermEnvironmentalImpactReduction
Goals, followed by detailed environmental action
plans every three years. ➤ WEB1,2
• Three stages in environmental conservation activities (from the passive, to proactive to responsible stage)
Purpose
Activities
Passive Stage Proactive Stage Responsible Stage
Coping with external requirements
• Laws and regulations
• Competition
• Customers
Passive measures to meet laws and
regulations, competing with other
companies, and satisfying customer
needs
1. High-aiming, aggressive activities to
reduce environmental impact
• Energy conservation
• Resource conservation and recycling
• Pollution prevention
2. Improved awareness of all employees
1. Environmental conservation activities
(QCD activities*)
E.g.: •
Reduced number of parts
•
Reduced number of process steps
•
Improved yield and operation rate
2. Environmental technology development
*
Activities to improve quality, control costs, and manage
delivery times
Carrying out its mission as a global citizen
• Self-imposed responsibility
• Voluntary planning
• Voluntary activities
Simultaneously achieving environmental
conservation and prots
Creating prots through environmental conservation activities
Sustainable environmental management from a very long-term perspective
2050 Long-Term
Environmental
Vision
Ideal society we should
pursue
Three Ps Balance
2050 Long-Term
Environmental Impact
Reduction Goals
2020 Mid-Term
Environmental Impact
Reduction Goals
Environmental
action plans set every
three years
Targets are set
based on the 2050
Long-Term Environmental
Impact Reduction Goals
Targets are set
based on the 2050
Long-Term Environmental
Vision
All aspects of the Earth
are well balanced
Major direction
and goals
Global Environment Energy conservation
and prevention of
global warming
Resource
conservation and
recycling
Pollution
prevention
Reduce the total lifecycle CO2 emissions
by the Ricoh Group by 30% by 2020 and
by87.5%by2050fromthe2000level
1. Reduce the new input of resources by
25%by2020andby87.5%by2050
fromthe2007level
2. Reduce the use of or replace the
major materials of products that are
at high risk of depletion (e.g., crude oil,
copper and chromium) by 2050
Minimize risks of chemical substances
throughout the product lifecycle by
2020 in compliance with the Strategic
Approach to International Chemicals
Management (SAICM)
* Revised in March 2012
• Ricoh Group Mid- and Long-term Environmental Impact
Reduction Goals
• Setting goals using the back-casting method