Ricoh 2014 Annual Report Download - page 79

Overview Action Data & Prole
Growing with Society
ISO 26000: • Human rights • The environment • Community development
Ricoh Group Sustainability Report 2014 78
➤ WEBCSR management : www.ricoh.com/csr/
The Ricoh Group’s global policy on social contribution activities
The RICOH Way
Mission
At the Ricoh Group, we are committed to providing
excellence to improve the quality of living.
Values
To be one global company, we must care about people, our
profession, our society, and our planet.
Community Development
Global
Environmental
Conservation
Raising
the Next
Generation
CSR Charter Code of Conduct
* Only relevant parts from The Ricoh Way, CSR Charter and Code of Conduct are cited
Philosophy
Principles
of Action
Priority
Areas
Harmony with Society
●
Every company in the Ricoh Group will, as a good
corporate citizen, actively engage in activities that
contribute to society.
●
Every company in the Ricoh Group will respect the
culture and customs of its country or region, and will
operate so as to contribute to their development.
Practical contributions to society
●
Engage in activities that contribute to the local
community.
●
Foster a corporate ethos that places importance on
contributions to society.
Global policy on social contribution activities
The Ricoh Group has set fundamental principles on social contribution by which all Group companies around the
world abide. We believe that by conducting social contribution activities based on a common concept, we can
maximize the effects of our contributions toward solving challenges. Under these principles, individual Group
companies are implementing measures by leveraging the Group’s strengths in human and other resources.
The Ricoh Group, mindful of its responsibil-
ity as a corporate citizen, respects the
cultures and customs of all countries and
regions, joining in active partnership with
like-minded people and inspiring employees
to contribute to the development of a sus-
tainable society and planet. Reecting a
deep understanding of social issues in vari-
ous parts of the world, Ricoh Group compa-
nies carry out social activities focusing on
several priority areas.
*
Contributing to solving social challenges
The Ricoh Group prioritizes both “commitment
to and responsibility for social contribution” and
“contribution to the resolution of social issues
through business activities” to solve global social
problems.
Our commitment to and responsibility for social
contribution demands persistent implementation
of social contribution activities within our business
domains and beyond. These activities exceed direct
participation by the Company and employees to
include providing support to NPOs and NGOs
seeking to solve prevailing issues.
Our efforts to solve social issues through
business activities draw on resources—proprietary
technology, products, services and employees—
and target activities under a concept of value-creating
CSR. We dened the key areas of value-creating CSR
in 2008, leading to a deeper understanding of social
issues and approaches including collaboration with
stakeholders that not only lead to practical solutions
but also enable us to tap into new markets, nd
new customers and drive innovations that resolve
or mitigate global concerns. Recently, CSV* has
attracted attention as a new current in the CSR
movement. To us, CSV has much in common with
value-creating CSR, and we will maintain activities
that embrace both concepts.
Sustainable society and business growth
Voluntary responsibilities to society
Areas of CSR Initiatives
Resolution of social issues Business growth
Contribution to resolution
of social issues through
business activities
Fundamental responsibilities to society
Commitment to and
responsibility for social
contribution
Value-creating CSR
Community involvement and
development (Social/Economic
Infrastructure Development, Respect
for People, Living Standard
Improvement, etc.)
Sound youth development
Ensuring environmental sustainability
Support for tackling environmental
and social problems
New market/new customer
development
Marketing methods
Innovations
To lay a cornerstone for these activities, we
endeavor to instill widespread awareness of social
issues in each and every employee. This serves to
elicit interest in and foster sensitivity to social issues
and cultivate a corporate culture that encourages
involvement in achieving solutions.
CSV stands for “creating
shared value,” a business
concept introduced by
Harvard professor Michael
E.Porter,aleadingauthority
on competitive strategy,
and Mark Kramer in a 2006
HarvardBusinessReview
article. The core concept of
CSV is that the competitive
strength of a company and
the health of communities
around it are inter-reliant. So
by addressing social needs
and challenges, corporations
can create value for their
businesses as well as society.
*