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Overview Action Data & Prole
On a Quest for
New Business Domains
ISO 26000: • The environment • Consumer issues
Ricoh Group Sustainability Report 2014 30
To create new businesses, the keys are to pinpoint a
technology theme with solid business potential and
toconnect the right aspects of that technology to
achieve reliable business results. Toward this end,
Ricoh’s approach to developing new businesses is
completely different from that for core, existing
businesses.Broadlyspeaking,newbusinessdevelop-
ment comprises two stages: business creation and
business trial. The business creation stage is primarily
a time to explore ideas for potential businesses, and
the business trial stage is where we articulate a plan
for business growth while verifying the business
model. Also, in selecting technology themes, we
emphasize business potential, looking at the
practicality of application, not at how excellent a
particular technology may be. The people who
determine the feasibility of a technology as a poten-
tial business must have the right skills and experience.
Therefore, the role may be assigned outside the Ricoh
Group.WesetupRicohInnovationBridge,aprogram
for effectively verifying business potential, and strive
to discover business opportunities with growing
uncertainty and accumulated experience, and further
improve expertise in business development.
 RICOHTHETA*,afullysphericalimagingdevice,is
the result of this approach to new business develop-
ment that actually turned technology into a new
business.
Framework for new business creation delivering up technology as new value
➤ WEB5FullysphericalcameraRICOHTHETA
: www.ricoh.com/about/company/technology/tech/065_theta.html
• Ricoh Innovation Bridge
Investment Decision Business Validation Program
• Jointly validate business
• Evaluate synergetic details
Outcome
Mutual
Benets
Startup Ricoh
For each investment, Ricoh
selects internal participants,
and together with the startup
dene mutual goals, milestones
and timeframe
Escalate into a business project
• Follow-on investments
• Acquisition
Pivot or cancel project
• Secondary sale of stock, etc.
GO
NG
RICOHTHETA,launchedinNovember2013,trumped
prevailing ideas that cameras merely shoot or record
clipped scenes within a frame. This device captures
two-dimensional images, incorporating all the space
surrounding the photographer with just one click. This
was achieved by fusing original optical techniques and
image-processing technology. With technology featur-
ing two superwide-angle lenses—sh-eye lenses—
RICOHTHETAallowsphotographerstocapturenot
just the target of their pictures but all around that
point for total spherical coverage.
 Eachpicturecommunicatestheatmosphereof
thescene and visual content in all directions. There
are essentially no blind spots, so the image extends
the ve senses of perception and fosters a sense of
the unknown.
 RICOHTHETA’ssphericalcameratechnologyhas
the potential to provide greater value with the addi-
tion of a GPS (global positioning system) function or
Creating new businesses
Example:FullysphericalcameraRICOHTHETA
with network or cloud connectivity. For example, in
medicalandnursingcareelds,RICOHTHETAcanbe
used to check on routine movements, behavior and
actions of patients and the elderly, and steps can be
taken immediately if something unusual or dangerous
is dectected. In the safety and security elds, RICOH
THETAcouldhelpintheearlydiscoveryorcomplete
prevention of criminal activity through application in
crime-prevention and surveillance systems. RICOH
THETAofferstremendouspotentialforprovidingnew
value in safety and security. ➤ WEB5
P.52
This is the world’s rst imaging device capable
ofcapturing fully spherical images around the
photographerwithasingleshutterrelease.By
uploading images to the Internet, users can
sharethe fun of a new imaging experience and
innovative, fully spherical images with others
around the world.
 RICOHTHETAwasrecognizedwiththe
2014Camera Grand Prix Award from the Camera
Journal Press Club of Japan as a new product
with excellent topicality and progressive features.
RICOHTHETA
*RICOHTHETAwasnot
delivered through Ricoh
InnovationBridgeprogram.