Ricoh 2014 Annual Report Download - page 37

Overview Action Data & Prole
ISO 26000: • The environment • Consumer issues
In Pursuit of
a Sustainable Society
Ricoh Group Sustainability Report 2014 36
To reduce the environmental impact of society, our
efforts alone are not enough. The ring of activities
must expand to include stakeholders. For example,
RicohGlobalEcoAction,launchedin2006,is
a campaign held on the United Nations’ World
EnvironmentDayandencouragesGroupcompanies
and all their employees to be eco active through
simple actions, such as turning off advertising bill-
boards and ofce lights, pedaling to work, and
leaving the ofce at quitting time. To date, the scope
of this campaign has extended to the families of
employees and to neighboring businesses, govern-
ments, communities and customers, and the ring of
participation is spreading around the world.
In addition, since 2009 Ricoh has participated as
To date, the Ricoh Group has been engaged on two
fronts, emphasizing both business growth as well as
reduced environmental impact for society as a whole,
by improving the energy-saving features of Ricoh-
brand products and building demand for reused and
recycled products around the world. Going forward,
Duringthe18thEnvironmentalActionPlan,weaimto
optimize the reused and recycled products business
onaglobalbasis.Behindthisistheshiftincustomer
needs from products to services. In recent years, we
have seen an increase in demand for MDS, which puts
each corporate customer’s entire printing environment
into our hands, so to speak, while payment for what-
ever is printed, without ownership of the imaging
equipment, has become a popular transaction format.
In addition, in emerging markets, customers are still
keen to keep costs down and look to rental and more
reasonably priced equipment. The Ricoh Group will
respond to such business environments and customer
needs, and will expand production of reconditioned
products, recycled supplies and replacement parts in
markets with the potential for big demand.
First of all, we utilize recycling center know-how
accumulated over many years of product-recirculating
afoundingcorporatememberofJapan–CLP(Japan
Climate Leaders’ Partnership). This is Japan’s rst
business coalition formed on the understanding
that the industrial community should recognize the
urgency of addressing the issue of climate change
andactaccordingly.Japan–CLPcreatesopportunities
for dialogue among various parties, including policy-
makers, industry and citizens, and promotes initiatives
with corporations in Asia.
 Duringthe18thEnvironmentalActionPlan,
we will enhance cooperative activities, such as these,
with stakeholders, and work diligently to convey the
sustainable environmental management concepts and
actions of the Ricoh Group to lots of people and
thereby spread the ring of activities even wider. ➤ WEB2
we will strengthen environment-related pursuits,
especially provision of paperless solutions and global
optimization of the reused and recycled products
business. In addition, we will strive to boost corporate
value still higher through the creation of environment-
related businesses.
activity and are thus able to set up quickly in each
area by packaging this experience into practical
applications. Then, we supply products from devel-
oped countries, where most pre-owned equipment
iscollected, to markets in emerging countries, to
optimizesupply–demandconditionsonaglobalbasis.
We will centralize the recycled products management
system, used to date in each country and region, to
promote planned production of reconditioned prod-
ucts. We will also address country-specic laws and
regulations related to the import and export of
collected and reconditioned products and strive to
establish a stable value chain.
 Byreinforcingthereusedandrecycledproducts
business, the Ricoh Group will accelerate progress
toward reduced input of new resources into manufac-
turing operations and thereby ensure achievement of
Mid-termEnvironmentalImpactReductionGoals.
Enhance cooperation with stakeholders
Expand environment-related businesses
Expand environmental business
Example:Buildaglobal,resource-recirculatingbusinessmodel
➤ WEB2RicohGlobalEcoAction: www.ricoh.com/environment/communication/stakeholders/ecoaction.html
P.69-72
• Global circulation of product reuse
Future activitiesExisting activities
*Four areas: Japan, the Americas,
Europe, and Asia-Pacic and China
• Use of recycled copiers in undeveloped
areas in each region
• Comprehensive use of recycled parts
Inter-regional
recirculation Global circulation
＋
Recirculating within
regions*
• Supply recycled copiers in regions where needed,
to meet the needs of global supply and demand
Reinforce Development