Qantas 2004 Annual Report Download - page 19

Download and view the complete annual report

Please find page 19 of the 2004 Qantas annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 88

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88

Qantas Annual Report 2004 17Spirit of Australia
Jetstar
Jetstar began flying on 25 May 2004, operating a fleet of
14 Boeing 717s and initially employing 650 pilots, engineers,
cabin crew and administrative staff.
Jetstar operates around 800 flights a week across a network
of 14 destinations between Sydney, Brisbane and Melbourne
(Tullamarine and Avalon) and 10 eastern Australian ports –
Cairns, Gold Coast, Hamilton Island, Hobart, Launceston,
Mackay, Newcastle, Rockhampton, Sunshine Coast
(Maroochydore) and Whitsunday Coast (Proserpine).
The decision to operate flights to and from Avalon in Victoria
made Jetstar the first Australian commercial carrier to fly
scheduled services from a “second city” airport.
Jetstar plans to expand its operations in the coming year, with
potential new destinations including Adelaide, Alice Springs,
Ayers Rock, Darwin, Perth and Townsville.
The arrival of Jetstar saw the Qantas Group significantly
increase capacity on a number of routes, including:
Hamilton Island by 40 per cent;
Sunshine Coast by about 40 per cent;
Hobart and Launceston by nearly 30 per cent; and
Gold Coast by 20 per cent.
This increased capacity, combined with low fares, has opened
up air travel to a growing market of domestic leisure travellers.
Jetstar's aim is the delivery of every day low fares. To achieve
this, the airline focuses on efficient aircraft utilisation and
turn-around times as well as high levels of direct internet
sales.
More than 90 per cent of Jetstar's bookings are made
through jetstar.com.
Jetstar also sells food and beverages on-board through
Jetshop café, a service provided on a revenue share model
with Gate Gourmet, a leading international catering company.
During the year, the Qantas Group decided to acquire 23
177-seat Airbus A320 aircraft for the Jetstar fleet. The A320 is
used by many of the world's most successful low cost carriers
and offers significant fuel and technology efficiencies
operating short-haul domestic routes.
Jetstar has taken delivery of three leased A320s which entered
service after 30 June 2004 and will move to an all A320 fleet
by mid-2006. The Boeing 717 fleet will be progressively
replaced from mid-2005.
Highlights of Jetstar's short history have included:
the creation of 250 new positions across all areas of
operation, taking the total number of staff to more than
900;
the introduction of new routes for the Qantas Group –
Avalon-Brisbane, Avalon-Sydney, Hobart-Brisbane, Mackay-
Sydney and Brisbane-Launceston (from December 2004);
a contract with a new Qantas wholly-owned subsidiary
business, Express Ground Handling, to provide ramp and
baggage handling services at Sydney, Melbourne, Brisbane
and Cairns airports (see also page 24);
the appointment of leading call centre operator SalesForce
to provide the airline's telephone booking services; and
the introduction of ticketless bookings through mobile
phone SMS (JetSMS) – an Australian first, with Jetstar
one of only two airlines in the world offering this service
HighlightJetstar operates around 800 flights a week across a network of 14 destinations. Potential new
destinations include Adelaide, Alice Springs, Ayers Rock, Darwin, Perth and Townsville.