Porsche 2015 Annual Report Download - page 79

The sports car manufacturer has been supporting
work with the up-and-coming ice hockey players
of the SC Bietigheim-Bissingen Steelers since
2014. The young players receive professional
support from a number of full-time coaches. The
Porsche Ice Hockey Camp provides a venue to
try out innovative training methods. The Steelers
offer on-site taster courses at schools and
preschools in the local area to increase the popu-
larity of ice hockey among approximately 1,000
children.
Porsche became involved in youth work for the
third-division football teams Stuttgarter Kickers
and SG Sonnenhof Großaspach in the reporting
period. The partnerships initially run for three
years. Porsche is also the namesake of the
Kickers’ football academy in Degerloch, which
aims to obtain German Football Association (DFB)
certification as a DFB youth training academy
(DFB-Nachwuchsleistungszentrum) thanks to
Porsche’s involvement. The Kickers expect this
seal of quality to lead to a sustainable youth pro-
gramme with nationwide renown. With Porsche’s
help, the Blues’ annual football camp also aims
to open its doors to disadvantaged young people.
Porsche has been the official partner of the SG
Sonnenhof Großaspach youth academy since the
year under review began. The sports car manu-
facturer supports the team’s Second Way pro-
gramme, which motivates the club’s players to
safeguard their future careers. The initiative
helps the young people to complete their school
education or learn a profession in addition to
their football careers.
Porsche and second-division football team
Rasenball Sport Leipzig launched the Leipzig
Quarter Finals youth tournament in financial year
2015. Young football fans from the region com-
peted against each other in four Leipzig neighbour-
hoods for the first time in 2015, regardless of
where they go to school or the teams they play
for. The football project provides a platform to
draw children away from their games consoles
and back to the sports ground. Porsche also
enables disadvantaged children to take part in
the RB Leipzig football academy, where they
complete training under professional guidance.
Culture
Porsche supports world-class cultural centres
with tradition in Baden-Württemberg and Saxony.
The sports car manufacturer’s aim is for people
at its main locations to enjoy and have access to
outstanding cultural experiences.
Open Air Concert in the Leipzig Rosental
The Leipzig Gewandhaus Orchestra is one of the
world’s leading classical ensembles (fourth place
in the Bachtrack rankings). The orchestra was
awarded the ECHO Klassik, one of Germany’s
most important prizes for classical music, in the
reporting period. Porsche has been the main
sponsor of the Gewandhaus concert hall in Leipzig
since 2011. The Klassik airleben series is the
summer highlight of the Leipzig concert season
and is part of Leipzig’s musical culture. With
theirunique flair, the concerts draw audiences to
the Leipzig Rosental at the end of the Gewandhaus
Orchestra’s season. More than 50,000 people
enjoyed Mendelssohn’s Lobgesang symphony-
cantata and opera classics by Wagner, Verdi and
Puccini in the reporting period. Arriving with
picnic baskets and blankets, thousands of Leipzig
residents savour the two nights in a relaxed
atmosphere under the open sky each year. Thanks
to Porsche, both open air concerts have been
genuine concerts for all since 2014, with visitors
enjoying the Gewandhaus Orchestra’s perfor-
mances free of charge.
Porsche hosted the Leipzig Opera Ball for the third
time in the reporting period. The event is con-
sidered the city’s civic ball and has been held as a
celebration for Leipzig’s residents for 21years.
This year’s ball celebrated the 50th anniversary
of diplomatic relations between Germany and
Israel. Under the slogan “Shalom Israel”, 2,200
international guests enjoyed a glamorous eve-
ning with Middle Eastern flair. Porsche presented
the Leipzig Opera Ball Sophisticated Fashion
Award – the ball’s own fashion prize for young
designers – for the first time. Porsche extended
its partnership with the Leipzig Opera Ball for
afurther three years in the reporting period with
the aim of promoting cultural diversity at its
locations.
50,000
visitors enjoyed the
Leipzig Gewandhaus
Orchestra in the
2015 season.
75