Porsche 2015 Annual Report Download - page 21

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918 Spyder or a sporty SUV. With the innova-
tions that we are testing in hard racing con di-
tions, Porsche is securing the competitive
advantage for the production models. Porsche
was the top premium supplier of plug-in hybrids
in three different vehicle segments. And now
wewant a hybrid solution like this in furtherpro-
duction series. The next, logical step: Mission E,
the first purely battery-operated Porsche. A
carthat can only come from Porsche and no
oth er manufacturer: exclusive, strong, sporty–
andwith everyday usability that points the way
to the future. It is significant that we do not
seethe profound changes in three dimensions
of our industry – electrification, digitalisation
andconnectivity – as a threat, but welcome them
as opportunities.
A total of about one billion euros are flowing
intothe project. Around 14,000 employees
inZuffenhausen and Weissach are carrying the
investment costs of the Mission E with us
bydoing without a part of their salary increase
and by working more. In return, more than
1,000 new jobs have been created. This unu-
su alconcession from the employees’ represent-
atives and the workforce shows how much
confidence we all have in our performance,
innovative power and competitive edge. And it
demonstrates a unity that is seldom encoun-
tered in companies. The success of Porsche is
the success of the entire team. On behalf of
theBoard of Management, I would therefore like
to thank all of our employees for their passion,
their dedication and the hard work they have
done over the past year.
Our goal remains qualitative and sustainable
growth – even when the necessary investments
present us with a business challenge. But I
amconvinced that, in Strategy 2018, we have
created a solid, robust foundation upon which
the new Strategy 2025 can build. We have what
it takes to continue what we have started.
Yours faithfully
Oliver Blume
The year 2015 was not an easy year for the German
automotive industry, but it was an outstanding year for Porsche.
Eco nomic and geopolitical risks dampened the economic dynamics
inmany regions of the world. The diesel issue weighs heavily on
theVolkswagen Group. It is one of the particularities of our times that
we still managed to keep Porsche on course. And what is more, we
have created the best preconditions for qualitative growth – whether
in economic, ecological or social terms.
Our Strategy 2018 to concentrate fully on developing, manufac-
turingand selling exclusive, highly emotional sports cars has proved
to bethe right way to go. We have even managed to achieve some
goals ahead of plan. This is evidenced by new top figures for deliver-
ies and sales. We were able to once again improve our operating
result. Our return on investment continues, as always, to be ayard stick
for the industry as a whole. And never before has Porsche given
workto so many people.
Porsche is on the very front line making progress happen. The 17th
triumph at Le Mans, victory in the manufacturer and driver categories
at the World Endurance Championships 2015 – all of this goes into
every Porsche, whether the iconic 911, the superior driving machine
Dear Ladies and Gentlemen,
17