Porsche 2015 Annual Report Download - page 49

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Great Britain: Demand for Sports Cars
Porsche Cars Great Britain delivered 12,238
vehicles to customers in financial year 2015,
exceeding the prior-year figure by a third and
setting a new sales record. While the Macan
andCayenne were the two most popular model
series by volume, rear- and mid-engined sports
cars accounted for 36 percent of all deliveries in
Great Britain, an above-average share in com-
parison with the global market. The success of
two-door sports cars was also driven by the
sporty 911 GT3 RS, Cayman GT4 and Boxster
Spyder models – brand icons that underscore
Porsche’s image. The 13
th
season of the Carrera
Cup Great Britain was also highly successful:
arecord field of 34 drivers attracted avid motor
sport fans to the series over eight race weekends.
France: The Fascination of Le Mans
The 17th overall victory for Porsche at Le Mans,
something that no other manufacturer has ever
achieved, was not the only record set by Porsche
in France in 2015. With 5,015 deliveries to French
customers, the brand also set a new record for
deliveries, outperforming the prior-year figure by
a quarter. Porsche’s double victory at Le Mans
was accompanied by the opening of the new
Porsche Experience Centre, located in the direct
vicinity of the legendary race track. At the Centre,
new and existing customers can experience the
vehicles’ dynamic driving properties in a historic
location with authentic surroundings.
Belgium / Netherlands / Luxembourg:
Hybrid Models Dominate
Tax incentives meant that the Porsche CayenneS
E-Hybrid was the best-selling model in the
Bene-
lux countries, with 1,632 deliveries. A third of
the4,996 vehicles delivered were hybrid models.
Belgium remained the market with the highest
sales, with 2,404 deliveries to customers, followed
by the Netherlands with 2,071 and Luxembourg
with 521 new vehicles.
Italy: Recovery in the Premium Segment
The premium segment in Italy saw growth in
2015 with a calming of the economic uncertainty
observed in previous years. With 4,807 new
vehicles delivered, Porsche outpaced this seg-
ment growth, posting a 14-percent increase
year-on-year. The 911 model series in particular
performed extremely well, achieving a share
ofmore than 50 percent in its relevant segment.
Spain / Portugal: Signs of Growth
Porsche’s growth was buoyed by the economic
conditions in Spain and Portugal, with deliveries
up 26 percent to 2,595 vehicles. The six-cylinder
Macan found its place in the market. In Spain,
the segment is primarily dominated by four-
cylinder models.
Switzerland: High Demand for the 911
Porsche Switzerland set a new record in finan-
cial year 2015, lifting its deliveries by a third
to3,822 vehicles. Despite the upcoming change
of model, Porsche 911 sales increased by
14percent to 941 units. The Swiss automobile
market also saw high demand for the CayenneS
E-Hybrid and Panamera S E-Hybrid models as
alternatives.
Austria: 28-percent Growth
Porsche increased its deliveries in Austria by
28 percent to 1,367 units. 393 Cayennes and
644 Macans were delivered. The Cayenne S
E-Hybrid is particularly popular in Austria: more
than a quarter of all Cayennes delivered are
fitted with the innovative plug-in technology.
Sales of the 911 – a sports car icon – amounted
to 216 units.
Russia: Growth Despite the Crisis
The decline in oil prices, economic sanctions
and the weaker Russian rouble led to a difficult
situation in the Russian market. The overall
passenger car market contracted by over a
third in 2015. Porsche nevertheless lifted its
deliveries by 11 percent to 5,290 units. The
Cayenne and Macan again proved the most
popular model series, with 3,015 and 1,583
deliveries respectively. The Porsche Driving
Experience Center Moscow Raceway was
opened to boost the brand’s presence and
customer loyalty in the Russian market. More
than 4,000 enthusiastic visitors were drawn
byPorsche’s appeal to a range of driving and
training events in 2015.
+33 %
Porsche Cars Great
Britain exceeded
the previous year’s
figure by one third
with 12,238 vehicles.
+33 %
Porsche Switzerland
increased its
deliveries by one
third in the financial
year 2015.
/
Deliveries of the
Porsche CayenneS
E-Hybrid make
up one third of
deliveries in the
Benelux countries.
45