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Sport and Society
Sport
Porsche’s involvement in tennis has a long history.
Each year, the sports car manufacturer brings
the world’s best tennis players to Stuttgart for
the Porsche Tennis Grand Prix. Porsche expanded
its commitment to top-class sport in the report-
ing period, moving into professional golf with the
Porsche European Open.
Kerber Wins the Porsche Tennis Grand Prix
The world’s leading tennis players met for the
38th time at the Porsche Tennis Grand Prix in
Stuttgart, with nine of the world’s top-ten-seeded
players vying for the title at the Porsche Arena.
The Porsche Tennis Grand Prix enjoys an excellent
reputation among tennis professionals: for the
seventh time, the players of the WTA Tour voted
the Stuttgart tournament their worldwide favourite
event in the Premier 700 category in the reporting
period.
The world-class matches were attended by a total
of 37,200 spectators in 2015. Tennis legend
Andre Agassi took on international Porsche brand
ambassador Maria Sharapova in an exhibition
match in front of the Porsche Museum as part of
the supporting programme for the WTA Premier
Tour event. Angelique Kerber won the title, the
third German to do so in its history; the reigning
Australian Open singles champion has also been
abrand ambassador for the sports car manufac-
turer since the beginning of the period under
review.
Sponsorship of Porsche Team Germany – the
German women’s national tennis team – was
extended for a further three years in the reporting
period as part of Porsche’s support for tennis
inGermany. The partnership with the German
Tennis Federation (DTB) also includes support for
up-and-coming players (Porsche Talent Team
Germany). The Porsche Talent Team provides the
country’s promising young players with individual
training and professional guidance, both in a
sports and social context. In order for German
women’s tennis to permanently establish itself
among the world’s best, the sports car manufac-
turer recruited two new upcoming young players
to the Porsche Talent Team in 2015, bringing the
total number of sponsored players to six.
Entry into Professional Golf
Porsche has entered professional golf for the
first time as title sponsor of the Porsche Euro-
pean Open, expanding on its long-term involve-
ment in the amateur game. The sports car
manufacturer has organised the Porsche Golf
Cup, a worldwide amateur tournament series
for customers, for 27 years. This invitation-
onlyseries saw more than 8,000 customers
play at 150 tournaments in 17 countries in
thereporting period.
The inaugural Porsche European Open at
Europe’s largest golf resort in Bad Griesbach
drew more than 25,000 spectators over four
days. Winning the European Open is a major
accolade for professional players – it is one of
the oldest tournaments on the European Tour
and enjoys worldwide recognition. The starting
field included 15 current and past Ryder Cup
players and four current majors champions. The
tournament was won by Thailand’s Thongchai
Jaidee, one of the best-known golfers in Asia.
The leading German player was Bernhard Langer.
Turbo for Talents Youth Programme
Turbo for Talents is the umbrella term for
Porsche’s involvement in sponsoring talented
young players in popular sports. The aim is
toencourage more young people to participate
in basketball, ice hockey and football at the
Company’s locations. One of the sports car
manufacturer’s objectives is to improve both
the sporting and social skills of young people
inthe regions. The programme follows a clear
strategy and promotes the social role of sport.
Porsche works locally with the respective clubs
to ensure continuous involvement.
In Ludwigsburg, approximately 2,500 children
from the surrounding area regularly play basket-
ball under professional guidance at the Porsche
Basketball Academy (BBA). The BBA brings
together eleven partner clubs and 55 partner
schools in the region. Its goal is to get young
people interested in basketball, regardless of
their background and education. One motiva-
tional factor is the nationwide success of Porsche
BBA youth players: the under-16 team from
Ludwigsburg won the German championship
forthe first time in 2015. Porsche has been
theBBA team’s main sponsor for one year.
37,200
visitors saw world-
class matches
at the Porsche Tennis
Grand Prix 2015.
2,500
children play at the
Porsche Basketball
Academy (BBA)
in Ludwigsburg.
Annual Report — Porsche AG — 2015
Employees, Sport and Society74